Put the Web to Work

Facebook can be a very powerful marketing tool for your business, but how do you know if it's doing your business any good? How do you know if the time, money, and energy you are putting into it is paying off? Our experienced social media team is happy to bring you information on Facebook ROI and why it's beneficial to know how to measure it. Facebook Ads Using Facebook Ads can be one of the best ways to market online. They allow you to target a specific demographic with an investment that fits your budget. You choose the amount of money you put into them. MSW Interactive Designs can assist you with knowing how much to put on different ads.  What's Facebook ROI? Facebook ROI (or Return on Investment) is what your business gets back from the time, money and resources you have put into your Facebook marketing. This can mean different things for different companies based on the goals that have been set for your social media marketing. Facebook Insig...

If you're a busy business owner with a successful business, it's important to understand how to properly deal with public relations issues. Today, everyone is able to have a public voice through social media. Our experienced social media team is happy to offer 5 tips that will help you when dealing with unhappy customers that are posting negative comments on your business Facebook page. There are two types of consumer complaints on Facebook. Loyal Consumers - These are Facebook fans who are complaining on your Facebook page because they actually want their problem solved.  Attention Seekers - These are Facebook fans who simply want to be heard. They will make negative comments with the goal of making their thoughts known. They don't care how there problem is handled, they just want attention. 1. Respond publicly. It is vital that you respond to negative messages publicly. Failure to do this can make it seem like you're ignoring your customers. Peo...

E-newsletters are a GREAT tool to use when promoting your business. They allow you to keep in touch with current customers, potential new prospects, and can supply a steady flow of new leads. You just have to know to effectively use your e-newsletters to promote your business. In this blog, our experienced marketing team will give you 5 tips on how to do just that. 1. Determine what kind of online newsletter you want to send. Too many newsletters out there are too scattered and all over the place. Pick one topic and stick to it. Don't get caught up in discussing every aspect of your business in one newsletter. 1. Doing this to an e-newsletter makes it hard to read. 2. You have a better chance at targeting a specific market if you stick to a specific topic. 2. Create unique content. Your business is unique, so your newsletters should be too. Create content that is compelling and educating, to where your consumers can't help but read it. Providing unique content is...

Our experienced marketing team   has been helping small businesses grow through internet marketing since 1999. MSW Interactive Designs is happy to share a few helpful tips with you on how to leverage your Facebook Live videos effectively. Facebook Live allows for individuals, public figures and businesses to share live video with friends and followers on Facebook. Facebook Live Basics Facebook Live is available to all pages and profiles from IOS, Androids and Facebook Mentions. You will know when the video is live when you see a red icon at the top left hand corner with the word, "live" next to it. There will also be a number up there showing you how many viewers you have currently. Consumers discover Facebook Live videos simply by scrolling through their newsfeed. They can opt to get notified when that "broadcaster" goes live again by tapping the button at the top of the video labeled, "Live Subscribe." Also, consumers who frequently engage or ...

Maintaining an active social media presence is important for many different reasons. Regularly posting content and publishing blogs is a powerful way to build your company's credibility, strengthen customer relationships, and improve your website's search engine rankings. There is only one problem - coming up with stellar content ideas is sometimes easier said than done! Why You Need Strong Content Social media (and Facebook in particular) has become today's newspaper. People use Facebook to get updates from friends, give updates about their careers and families, find jobs, get recommendations for local businesses and professionals, and share interesting/noteworthy content. There are so many businesses and individuals vying for attention in news feeds - if you want your posts to stand out, they have to be top-notch. By publishing noteworthy, helpful, and shareable content, you offer valuable information to your clients. If they find your content to be particularly...

It's time to get to know your internet marketing team a little bit better! Our "Meet The Team" blog series continues! In order to help you get to know our internet marketing team better, we're interviewing each of our staff one at a time. Over the past few months, we have introduced you  to the owners of  MSW Interactive Designs , Mike and Sandy Waggett, and team members Keith Lucas, Erin Burdette, Bailey Puppel, Deanna Powell, Laurel Leurquin, and Kristina Keeling. This week, we're continuing the series by introducing you to one of our Social Media Coordinators, Karen Horsman. Q:  What brought you to the Lake of the Ozarks? A:   I moved to the Lake of the Ozarks the day I graduated high school, and never left! I grew up around lakes on family vacations and weekend getaways — I always loved boating & playing in the water all day! I relocated to the area to be close to family and to attend college. Q:  How did you get started in the intern...

As business owners, we're all looking for that magic solution - the trick that enables us to grow our business and gain new customers without having to pay for advertising. As a free online platform, Facebook offers a valuable opportunity to grow your business without having to shell out hundreds of dollars in advertising costs. While paying to run page ads and boost individual posts can be a great strategy for increasing your reach very quickly, it's possible to grow your Facebook presence without having to pay a dime. Our social media marketing company is here to share some different strategies for growing your Facebook presence organically.  The Simple Secret Behind Growing Organic Reach It's called "social" media for a reason. The only way to gain new likes and get your posts in front of more people without having to pay for the increased visibility is to inspire your friends and existing followers to interact with - and share - your content.  Soun...

Social media marketing and search engine optimization have something in common: though they are two of the most important modern marketing tools, they are both largely misunderstood. Recently, we explored some of the common myths about search engine optimization . This week, we're here to look specifically at some of the lesser-known aspects of social media marketing . 6 Things No One Told You About Social Media Marketing 1. It's Okay To Be Different. In fact, it's essential. While there are general social media strategies that have proven to be effective, it's important to think outside the box. Look for ways to set your company (and your social media channels) apart from the rest. With so many companies jockeying for viewers' attention, you'll want to do everything you can to help your company stand out. 2. Social Media Isn't For Selling. Wait, what? Isn't selling more products and services (and growing my business) the main reason I'm...