Put the Web to Work

Getting found online is a way many businesses drive success. The ability to get people to your website and to increase awareness of your business is key. Our online marketing company in mid-Missouri is here to help! We're showcasing a few of the things you can be doing to put the web to work for your business. Have an Effective Website Your website is your hub for all online activities. When a potential customer is searching for a solution to a problem, your website should be able to help them solve that issue (if it pertains to your business). It's also important to have a clear call to action across your website. How should someone contact your business to make a purchase? Is there an online store, a storefront to visit, a phone number to call, and order form to fill out... this kind of information should be easy for potential customers to view and understand. Be Active on Social Media Social media is a highly effective way to reach and communicate with potential ...

Getting the most bang for your buck out of your marketing budget is a top priority for all business owners. Online marketing is a highly effective way to do just that! Instead of throwing around money hoping something with your marketing sticks...find out what works and focus on those methods. Highly Effective Website A website is the center of your online universe and one of the only platforms that your business actually owns. Our custom designed website can help shine the spotlight your business deserves and be a space to show off your venture. We have over 20 years of experience in the website design realm of online marketing and we're really good at creating visually stunning websites that tend to rank well and help your business stand out online! Robust Social Media Campaign There are a ton of users on social media and there's a great deal of business and personal posts competing to be in newsfeeds and be seen. We've been helping clients grow their social me...

Find where your customers spend time and make sure your message is present on that platform. Online is where consumers spend a big chunk of their time. If your message isn't in front of them, you may be missing out big time! As our internet marketing company knows, an online presence is vital for all businesses. But just being online isn't enough -- you have to have a purpose with every message you put out there! Have a strong website to send customers to.  The center of your online presence is your website. It's the main hub for your message! Think about your user experience when working on your site. You want to create a place for your customers and future customers can easily navigate to find information about your business. Once you have your website where you want it, don't forget to make regular updates to it. Fresh new content is good -- feature a new product, add a recent testimonial, or swap out a new image of your product or service. Maximize your ex...

Thank you. We truly appreciate your business! This blog has a few thank you notes, plus some business resources you'll want to add to your tool box for the coming year. In January of 2019, MSW Interactive Designs LLC will celebrate our 20 year anniversary. Twenty years in the internet business feels like an eternity! According to the Small Business Administration, more than 70% of small businesses don't make it past year 10. Wow ... we take immense pride in making it this far and look forward to many years to come.  In the season of Thanksgiving, we want to express how truly humbled and grateful we are for the people who helped us make it to twenty First and foremost, thank you  Clients .    Thank you for entrusting the MSW team with such a critical part of your business.  We take your success personally , and we are committed to doing the best job possible each and every day. You are our  "Why"  ...  helping small busi...

2018 is the year to amp up your internet marketing strategy! You know you need to do it. Having an updated and mobile-friendly website is a great start, but this alone is no longer enough. An effective internet marketing campaign has several critical components, all of which are important for great social reach and great organic search engine rankings. Businesses with successful internet marketing campaigns tend to include not only  social media marketing , but they also produce consistent high-quality e-newsletters, have a testimonial gathering strategy, include a re-marketing strategy, and many are also utilizing SMS text messaging in their campaigns to drive traffic and draw in customers. In reality, most businesses today aren't truly leveraging the full power of a robust internet marketing campaign simply due to lack of time and expertise. If you're one of them, consider these five reasons why you should really consider amping up your internet marketing mix this year. ...

Within the last decade, Infographics have become extremely popular!  In fact, from 2010 to 2012 infographic search volumes have increased over 800%.  For those of you that aren't familiar with infographics, they are graphic visual representations of information, data or knowledge intended to present complex information quickly and clearly. Studies have found that 90 percent of the information that we remember is based on visual impact. Combine that information with the fact that we live in a time where 1.5 billion pieces of content, 140 million tweets, 2 million videos are created each day and you can see how infographics could be beneficial to your social media marketing efforts. Here are a few great tools to create your own infographics for free! 1. Piktochart Piktochart continuously strive to allow you to pull information together and effortlessly transform it into a powerful visual story. Whether you are an individual or a business entity, they offer a wide array...

We have several clients who have been bombarded by a barrage of companies promising instant search engine ranking results with top placement for their business.  These clients typically already rank great, but ask us for our advice on dealing with these calls.  With the recent overhaul of Google’s ranking algorithm, here are my top 5 tips on how you can rank in Google organically (for free!) and help you navigate through the sales noise. 1)  Website content is king – your best chance of ranking well is to have focused, easy to read content on your website that gives value to your visitors, clearly describes your service/product and is localized to the area you serve. 2)  Social media is critical – your website should be the center of a “spider web” surrounded by social media activity on several platforms.  Building fans/followers and posting interactive content will be noticed and rewarded by Google. 3)  Understand what your customer is searching...