Put the Web to Work

If you're using social media for your business, then you've already recognized the power of social media marketing .  However, with social media always changing, marketers have to stay on top of their game and find new ways to get their messages heard. You've probably noticed a recent decline in the number of people that are actually seeing your business page posts. A Facebook ad budget can give you that extra boost you need to help your business thrive. Here are 3 reasons you should invest in a Facebook ad budget for your business. 1. To Increase Fans. One of the easiest Facebook metrics to measure is the fans or followers. While it may not be the best indicator of success, it's definitely exciting to see that number of fans increase, especially when you hit that 1,000 mark! By running a page ad, you are able to dramatically increase your page likes in a short amount of time. Plus, the more fans you have, the more people you can reach organically. The grea...

Are you struggling to get results with your marketing? Visual content marketing could be your solution. Take your business to the next level with powerful, engaging photos. At MSW Interactive Designs , we have a visual element in every post that we create for a client's social media engagement campaign. Here are 7 reasons from Hubspot showing why you should start integrating visuals into your marketing strategy today! 1. Helps Grab Audiences' Attention.  The internet is cluttered with information and competition is tough these days. Make your content stand out with high quality, attractive images. It's important for business owners and social media marketers to do everything possible to grab the consumers attention and that's where visual elements come into play.  1.5 billion individual units of content 2 million videos are uploaded each day 140 million tweets generated every single day  2. Makes Up 93% of All Human Communication.  If you u...

The first step in setting up a Facebook business page is to choose which type of business page you'll need.  Facebook offers a wide range of business page types and each one is setup a little differently. Choosing the category that best suits your business will result in a greater chance of success for your Social Media Marketing campaign.  Check out each of the 6 types of Facebook page types below to decide which one is best for your business! Local Business or Place  If you have a physical storefront and you want people to come visit you at your location, you should select "Local Business or Place" as your page type. This is probably the most common page type. From there, you will be able to choose which category best matches your business. If none of the categories work for you, you can simply choose "Local Business." Now you can start entering in your business information.  With the "Local Business or Place" page type, you will have extra o...