Put the Web to Work

When someone conducts an online search for a business, they are likely going to check out the Google My Business listing. It's important that all of the information is complete and accurate on your Google My Business listing. Our online marketing company in mid-Missouri sees every day how important Google My Business listings are for our clients. If you don't have a Google My Business listing (or you don't remember the last time it was updated), check out why it's such an important platform to remain active on. 1) It's a Google Product (need we say more?) Google is known to weigh its own platforms a little more heavily in search rankings. The company has also stated that Google My Business listings have an impact on SEO, especially local SEO. If you own a business with a physical location, a Google My Business listing is a MUST! 2) Helps Customers Find Info Google is all about providing answers to questions. Many online searches are conducted to find out...

How are potential customers finding businesses like yours online? A staggering 97% of searches online are seeking information about a local business, according to HubSpot. On top of that, 86% of searchers utilize Google Maps to locate a business. If your business is not one of the search results, you may be missing out BIG TIME! What is Google My Business? Luckily , a small business can manage all of these categories  (and more) with a FREE Google My Business listing. Business owners or managers can create a listing to profile their business. Name, contact information, images and other details about a business can be listed on a Google My Business account. Once you've claimed or verified your listing, this information can help populate future Google searches.  Where will this information display? Good news here - your information can appear in up to THREE different places! If someone searches your business or your type of business your listing can appear:...