Put the Web to Work

“How can I improve my Google ranking?”  This is one of the most frequently asked questions we get from business owners. This question comes from businesses who have a website that may be outdated (Check out our past blog: 7 Signs That You Need a Website Redesign  to see if yours is!), as well as from new businesses who want to get found on Google FAST. Google rankings can’t be guaranteed, but there are definitely a few things you can do to give your business the best possible chance of ranking. With a little bit of effort, and help from a team of expert  web designers for small businesses (wink!), you may find your rankings climbing the Google ladder. Here are a 3 simple strategies we recommend to help improve your local search rankings. 1. Keep Your Website Current We can’t say this enough (which is why it’s our FIRST suggestion) - make updates to your website regularly. Many times, a business will invest money in their website, take time to create the cont...

Google uses approximately 200 different factors to determine where a website should rank. A discussion of all 200 factors would be incredibly long and complex, so our website design company in central Missouri is taking a closer look at five specific factors that can influence search engine rankings. Keep reading to learn more about these five factors and how we can help you optimize your site to rank well organically according to these factors. 1. Content In the past, Google relied heavily on keywords to determine where a site should rank. However, people began abusing this by "stuffing" random keywords into their website to get it to rank for practically any search term - including ones that weren't necessarily relevant to their industry. In response, Google changed their ranking strategy to be strongly influenced by the content on the pages of the website. This is why it is so important to have strong copy (interspersed with key search terms) on the pages of you...