Put the Web to Work

With over 72.5 million users, Pinterest is a goldmine for businesses looking to reach more customers. By maintaining an active business account, you can promote your products and services to users all around the States (and even internationally). W hen used correctly, Pinterest can be an incredibly effective marketing element in your social media tool belt. This week, your friends at MSW Interactive Designs, LLC are here to help you up your Pinterest game. How Pinterest Works Before we examine which strategies can help you improve your Pinterest presence, it's important to make sure you understand how Pinterest works. Essentially, Pinterest is an online bulletin board. Users can create multiple boards and pin content that they find interesting, funny, or valuable to their boards. Every time a user pins something to a board, it shows up in their followers' feeds. It is an ideal platform for sharing content, as content on Pinterest tends to stay in feeds for about a...

Pinterest became the 4th largest website traffic source in the world in 2012! Plus 2 in 5 customers have purchased an item after pinning, repinning or liking it on Pinterest. Pinterest also generates over 400% more revenue per click than Twitter and 27% more revenue per click than Facebook.  Now if that doesn't make a light bulb go off in your head, I don't know what would. Sure, Pinterest Marketing  may not be the best option for your business, but if your business is visual at all, say the wedding industry or a restaurant for example, you need to be on Pinterest.  Just think about all that website traffic you are missing out on.  Here are some tips on how to boost your business with Pinterest! 1. Setup a Minimum of 10 Boards  Boards should be a reflection of your typical customer's profile and you should use these boards to empower, educate or entertain your ideal follower.  You should start with at least 5 pins on each board to make sure all the w...

Good News!   Pinterest Now Offers Business Accounts Did you know that 47% of U.S. online consumers have made a purchase based on recommendations from Pinterest?   For those who are not familiar with Pinterest, it is a social media channel that allows you to organize and share images of your favorite things on a virtual “pin board”.    If you have a Pinterest account, you can see almost anything from food to clothing to cool cars.   Most people using Pinterest are women (80% of users as of June 2012) and Pinterest is experiencing 400% growth every month! Pinterest now allows you to establish an account for your business.   What does that mean for you?   If you are a retailer, you can know quickly showcase your products on this powerful social channel.   If you specialize in products for women, you can quickly grow a following that will eagerly share your cool stuff with a perfect audience of prospective customers. Converting your p...

“Pin” your way to more Business! You may have heard about a new social media channel called Pinterest, and you likely rolled your eyes and thought, “Just what I need…another social media fad to take up more of my time.”   In reality, Pinterest is rapidly becoming another great avenue to promote your business and build your brand. A few facts about Pinterest that might convince you to start pinning: Pinterest drew 23.7 million first time visitors in February alone (up from 3.5 million in September) Pinterest is ranked by Experian Marketing Services as the third-most-popular social networking site behind Facebook and Twitter. Approximately 70% of Pinterest’s users are women – studies have suggested that 85% of household decisions are made by women. 21% of Pinterest users have purchased products after seeing them on the site. Lowe’s reports a 32% jump in followers on their Facebook page after incorporating Pinte...