Put the Web to Work

With many emails coming in on a regular basis, it can be tough to convince a new customer to subscribe to your newsletter and add to their growing inbox. With more and more popularity in the email marketing world, the competition for inbox space is pretty fierce. It's a problem many businesses face and we're here to help you jump that hurdle! E-newsletters are an effective way to reach your current, past, and future clients. Email is also an important marketing strategy for many businesses. Gain traction with your subscriber list by putting the following suggestions into play with your email newsletter marketing techniques! Ways to Grow Your E-newsletter List: 1) Make it Easy to Sign Up Make sure people know that you have an e-newsletter they can subscribe to. The best way to do this is to place a signup form directly on your website. Ensure a clear call to action will help prompt website visitors to sign up. 2) Offer an Incentive Offer something of value to ever...

Email is a common way of communication, from corporate to personal. Last week we talked about the difference between "to" and "cc", why you want to keep emails short and sweet, and how to be aware of your tone. There are still several things you'll want to pay attention to when sending an email, though! 4. Use a Signature In Your Email We would be lacking in our duties as Search Engine Optimization experts if we didn't tell you to include a signature blog in your email! Go above and beyond, and instead of just putting "Thanks, Your Name," consider including your desk phone number, your cell phone number, your website, and links to your social media channels. Not only does this make it easier for someone to reach you, it can also help your marketing efforts. Everyone you send an email to now has easy access to your website, Facebook page, blog, and more. If you don't currently utilize these forms of search engine optimization, our social ...

E-newsletters are one of the best ways to stay in front of your customers on a regular basis. The good news is that e-newsletter marketing is relatively inexpensive.  In order to have a successful email marketing campaign, increasing the number of people that opt-in to your e-newsletter is critical. With the overwhelming amount of email flooding inboxes today, enticing people to sign up for your e-newsletter can be challenging. Here are 3 strategies for getting people to sign up for your e-newsletter. 1. Make it EASY for People– Add a Signup Form to Your Website.   Make sure people know that you have an e-newsletter they can subscribe to. The best way to do this is to place a signup form directly on your website. We recommend this signup form be placed prominently on your home page, with a clear call to action. Tell your website visitors what kind of content you will be offering in your newsletter, and reassure them their email address will only be used for the e-newsl...

Email newsletters, also known as e-newsletters , are a great way for your business to keep in touch with your customers and new prospects, thus encouraging a steady stream of leads. With the increase in popularity of social media as a way to market your brand online, many businesses forget about the power of email marketing. However, according to Marketing Sherpa, 72% of consumers say that email is their favored conduit of communication with companies they do business with and 61% say they like to receive promotional emails weekly. If you're still trying to decide if email marketing is right for your business, consider these 7 reasons why you should have an e-newsletter: 1. Build Strong Customer Relationships.  In this day and age, building strong relationships with your customers is crucial. Competition is increasing and companies that embrace relationship building are far more likely to generate customer loyalty and gain repeat business. According to ExactTarget.com , 70% ...