Put the Web to Work

When someone conducts an online search for a business, they are likely going to check out the Google My Business listing. It's important that all of the information is complete and accurate on your Google My Business listing. Our online marketing company in mid-Missouri sees every day how important Google My Business listings are for our clients. If you don't have a Google My Business listing (or you don't remember the last time it was updated), check out why it's such an important platform to remain active on. 1) It's a Google Product (need we say more?) Google is known to weigh its own platforms a little more heavily in search rankings. The company has also stated that Google My Business listings have an impact on SEO, especially local SEO. If you own a business with a physical location, a Google My Business listing is a MUST! 2) Helps Customers Find Info Google is all about providing answers to questions. Many online searches are conducted to find out...

How are potential customers finding businesses like yours online? A staggering 97% of searches online are seeking information about a local business, according to HubSpot. On top of that, 86% of searchers utilize Google Maps to locate a business. If your business is not one of the search results, you may be missing out BIG TIME! What is Google My Business? Luckily , a small business can manage all of these categories  (and more) with a FREE Google My Business listing. Business owners or managers can create a listing to profile their business. Name, contact information, images and other details about a business can be listed on a Google My Business account. Once you've claimed or verified your listing, this information can help populate future Google searches.  Where will this information display? Good news here - your information can appear in up to THREE different places! If someone searches your business or your type of business your listing can appear:...

Your 2019 Website Hot List (Don't worry, it's not too long!) As you work on setting goals and resolutions for your business in 2019, we thought we'd give you a few very important things to consider for the hot list when it comes to your website. This past year brought some interesting changes to the website landscape and it is critical that you are not only aware of them, but that you take action to ensure your website is up to par with them. 1. SSL Is The New Web Standard In the past, the only websites that were required to have an SSL  (secure socket layer) certificate installed were eCommerce sites, those collecting online payments. SSL is a payment gateway standard and requirement. In the summer of 2018, Google's Chrome browser started displaying a  NOT SECURE message for EVERY website lacking a SSL certificate. This is a misleading message if your website isn't collecting sensitive information, but it must be paid attention to by website owners becau...