Put the Web to Work

Did you know that roughly 90% of consumers claim that positive online reviews influence their buying decision and 86% say negative reviews influence them?  In today's digital world, where many decisions are made online before even stepping foot in your place of business, online reviews are of the utmost importance.  People everywhere are sharing their opinions online through Social Media and everything they say does have an impact.  While many businesses focus on what to do about a couple bad reviews, the best thing to do is combat them with more positive reviews.  Here are a few tips to gain more reviews from your best customers: 1. Just ask your customers for a review.  The best way to get reviews is to simply ask for them.  As long as your customers are happy with your product or service, presenting them with an opportunity to give you a review is a great idea. Many customers may be extremely happy, but writing a review just doesn't cross their m...

Let's face it...Google is practically King when it comes to the internet.  If you're business doesn't show up in Google results, most likely you're not going to be found!  With Google periodically making algorithm changes and businesses struggling to keep on top of technology with new content, those search results are changing daily.  It's important to know where you stand and what people are seeing about you and your business!  For businesses that rely mainly on online search to generate new customers, keeping your business in tip-top shape in search results is imperative.  Check out these three tips from Direct Marketing News for auditing your business online to start improving how people view you on the web! 1. Do you own the search engine results pages (SERPs) for your business name?  Knowing how frequently your business name shows up in search results and what those links say about your business is a good test of your overall web presence. ...

It's more important than ever to be aware of what consumers are saying about your business. Negative online reviews can cause tremendous damage to your online reputation and sales. Consumer reviews may include both positive and negative commentary regarding price, customer service, as well as overall quality of their experience with your business.  Positive reviews are fantastic and we'll write an article in the near future about how to acquire more positive reviews online. It's the negative reviews that you need to know about quickly, so you can properly address them before they do harm to your reputation. 1. Google Alerts. You consider setting up Google alerts for your business name, the names of key team members, and your website address, at a minimum.  Google will then send you email alerting you to any mentions concerning your business, as well as any other alerts you setup.  To set go, to www.google.com/alerts 2. Social Mention. Social Mention al...