Does Text Message Marketing Really Work?
The Data Speaks For Itself. Texting has been around for decades, but has only recently begun to be leveraged for its marketing possibilities. Though it was traditionally used exclusively as a way for people to communicate with friends, family, employees, and coworkers, businesses have recently discovered that it holds immense marketing potential. Keep reading to learn more about how text messaging marketing may benefit your business. Text Message Marketing Stats Text messaging is quick, easy, and convenient, which makes it one of the most strongly preferred methods of communication for both business and personal use. In order to help you understand the power and influence that text message marketing offers, we've compiled a few eye-opening statistics. The data speaks for itself. Millennials (adults ages 18-34) prefer texting with businesses over other forms of communication, such as email or phone. (OpenMarket) 97% of adults use the texting app on their smartphone...