Put the Web to Work

Email is a common way of communication, from corporate to personal. Last week we talked about the difference between "to" and "cc", why you want to keep emails short and sweet, and how to be aware of your tone. There are still several things you'll want to pay attention to when sending an email, though! 4. Use a Signature In Your Email We would be lacking in our duties as Search Engine Optimization experts if we didn't tell you to include a signature blog in your email! Go above and beyond, and instead of just putting "Thanks, Your Name," consider including your desk phone number, your cell phone number, your website, and links to your social media channels. Not only does this make it easier for someone to reach you, it can also help your marketing efforts. Everyone you send an email to now has easy access to your website, Facebook page, blog, and more. If you don't currently utilize these forms of search engine optimization, our social ...

We are in an age where letters and phone calls are becoming less popular and email has picked up where they left off. According to EmailIsNotDead.com , 72% of US online adults send or receive personal emails via smartphone at least weekly, and 122,500,453,020 emails are sent every hour . With stats like that, it's important to realize that there are successful techniques to utilize email, and other approaches that aren't as practical in getting what you need. If you want to improve your email communication with the people in your office, as well as potential customers, clients, and business partners, here are a few tips to keep in mind before you hit send. 1. Know the Difference Between "To" and "CC" In many cases, the more people you include in the email, the less likely you are to get a response. When you need to send an email, the person listed in the "to" section should be the primary recipient of the email, and the one who really ne...