7 Tips for Business Email Etiquette - Part 1

Friday, July 29, 2016

We are in an age where letters and phone calls are becoming less popular and email has picked up where they left off. According to EmailIsNotDead.com, 72% of US online adults send or receive personal emails via smartphone at least weekly, and 122,500,453,020 emails are sent every hour. With stats like that, it's important to realize that there are successful techniques to utilize email, and other approaches that aren't as practical in getting what you need.

If you want to improve your email communication with the people in your office, as well as potential customers, clients, and business partners, here are a few tips to keep in mind before you hit send.


1. Know the Difference Between "To" and "CC"

In many cases, the more people you include in the email, the less likely you are to get a response. When you need to send an email, the person listed in the "to" section should be the primary recipient of the email, and the one who really needs to read it. If you must use the "CC" (carbon copy), use it sparingly, and only when there is another person who needs to be included but may not need to respond. "BCC" (blind carbon copy) is an option that should be used even more rarely. Anyone included as a BCC in the email will not be visible to others.

2. Keep Emails Short, Sweet, and to the Point

Studies show that our attention span is getting shorter and shorter, we're now down to just eight seconds before we lose attention. When writing an email, remember your co-workers and clients are just as busy as you are. To keep their attention (and get the response you need), limit your email to just one topic, and list that in your subject line. If you have multiple topics, you send multiple emails. This will make it easier for them to search for the email if necessary.

3. Be Aware of Your Tone

Have you ever gotten an email that was ALL IN CAPS, and it felt like you were being yelled at? Or maybe there was just something in the tone that made you feel like they were angry or upset - when in reality they were probably just in a hurry. We're not saying you have to include exclamation points and smiley faces (in fact, you probably don't want to go overboard on those either), but be aware of what you're saying and make sure the tone is conveying exactly what you want it to.

Using Your Company Email

We hope that these tips help you better understand how to utilize this powerful tool, in a more effective way. Does your company have a professional email? If you don't, MSW Interactive Designs would love to help you get one set up through your custom website that we've designed - and if you don't have that either, we would love the help you there, too! Look for next weeks blog where we'll cover: mastering your signature block, replying all, email privacy, and more!

~ Laurel Leurquin, Social Media Coordinator


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Phone: 877-211-5492


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