Put the Web to Work

Think You Might Be Ready to Sell Online? Many business owners don't realize that 67% of Millennials and 56% of Gen Xers prefer to shop online. This means that if you have products or services for sale, offering the ability for your customers to make that purchase online may be an important addition for your business. If adding an eCommerce component to your online presence is a goal for 2018, let's talk! MSW Interactive Designs is a proud Shopify partner. We selected this platform for our client stores because of it's robust capabilities, low entry costs, and it's ability to integrate with social media channels like Facebook and Pinterest. Most successful businesses offer the ability to purchase both online AND offline. This is called omni-channel selling. A study by Square and Mercury Analytics revealed the following about businesses that have a presence across multiple channels: 56% have a physical store 21% have a pop-up store, or pop-up at eve...

4 Considerations For eCommerce Websites The days of needing a brick and mortar location for your business are behind us. While physical locations still offer certain advantages, an increasing number of businesses are turning to the internet to sell their products. If you've been thinking about building an eCommerce website , our website design company at the Lake of the Ozarks is here to help you get started. We are a proud partner of Shopify , an eCommerce platform that offers multiple benefits for small businesses. Here are a few elements to consider as you prepare to move forward. Pricing If you aren't careful, eCommerce sites can get very expensive very quickly. Budget may not be an issue for big companies, but it can pose a significant challenge for smaller companies or those who are just starting out. If you're still working to get your feet underneath you, Shopify may be an excellent choice. They offer a tiered pricing structure that ensures you will onl...