Put the Web to Work

Reviews are important for a business but they may have more of an impact on your online presence than you realize. As an internet marketing company in mid-Missouri , we know the importance of online reviews and how they can impact businesses. If you've been wondering why reviews are so vital to your business, let MSW Interactive Designs help answer that very question! Reviews are a factor in search result rankings. Online star ratings of a business is a factor in search engine rankings. This means that the more reviews and the better reviews you have, the better chance you have at ranking higher in online searches. There are hundreds of factors that go into online rankings but having the knowledge that reviews are a heavily weighted factor can help you influence your business's SEO! Establish credibility for your brand. Consumers trust peer feedback over many other factors about a business. Your online reputation can help showcase your business as a trusted company f...

If you don’t have one, it’s time to create one. Time (and message consistency) is of the essence when a social media crisis hits. That’s not the time to try to figure out what to do. You should have a documented plan already in place, with specific policies for your employees, as well as outlined steps and a checklist for managing the challenge across all channels. Some things to consider when writing your crisis plan and  developing your policies: DO NOT CENSOR Do not censor criticism or negative comments on your social media channels, unless they violate your terms or contain foul language that might offend your community. Removing criticism and complaints can quickly lead to more harsh comments spiraling out of control. ACKNOWLEDGE & TRY TO TAKE IT OFFLINE Try to understand what the negative commenter wants. It’s important to respond quickly and publicly, acknowledge the concern, and then take the conversation offline as quickly as possible. BE CONSCIOUS...

Did you know that roughly 90% of consumers claim that positive online reviews influence their buying decision and 86% say negative reviews influence them?  In today's digital world, where many decisions are made online before even stepping foot in your place of business, online reviews are of the utmost importance.  People everywhere are sharing their opinions online through Social Media and everything they say does have an impact.  While many businesses focus on what to do about a couple bad reviews, the best thing to do is combat them with more positive reviews.  Here are a few tips to gain more reviews from your best customers: 1. Just ask your customers for a review.  The best way to get reviews is to simply ask for them.  As long as your customers are happy with your product or service, presenting them with an opportunity to give you a review is a great idea. Many customers may be extremely happy, but writing a review just doesn't cross their m...