Put the Web to Work

Last year, as we approached 2019, I sent our clients and subscribers a short checklist of action items to improve their website.  Some of you ignored me. 😉 Okay, so maybe you just procrastinated. Here's my list for 2020 ... and I'm dead serious this time. 😊 I put these in priority order to make it easy to address them in order of importance. 1. Make sure your website is responsive. It's been a "thing" for a few years now. If you don't have a responsive website (one that scales to mobile devices), your credibility is instantly reduced in the eyes of your website visitors. Google is now "mobile first." If Google is mobile first, your website must be too. If it's not, you won't be able to compete much longer (even if you are now) for good rankings.  Action item: Shoot me an email or  fill out the short form on our website  -- we'll get a quote over to you for the conversion or redesign, get it in our queue, and get you up to speed before...

If your website isn’t currently using HTTPS protocol with a Secure Socket Layer (SSL) certificate, getting one needs to jump to the top of your priority list. Having this added layer of security will make your visitors feel safe while looking at your website. Without this certificate, you may be losing visitors…they can see a “Not Secure” warning and then leave. Here are some reasons that an SSL certificate needs to be a top priority. What is HTTPS? HTTPS stands for Hypertext Transfer Protocol Secure. It’s essentially an additional and separate layer of protection that Google is forcing websites to use. An HTTPS protocol is required for any website that will be taking payment information, such as an e-commerce website. While this security layer is not required for all websites, it's a good idea with the recent changes in how Google is displaying this type of website. What is an SSL Certificate? SSL is a technology used to establish an encrypted link between your website ...