Are Online Reviews THAT Important? 5 Reasons to Pay Attention to Online Reviews

YES! Online reviews have a big impact on a number of areas of business. Search engine optimization, customer retention, and free marketing material are just a few of the reasons it's important to monitor your online reviews. If you're not monitoring your online reputation....who is? Your clients and potential customers, that's who! Make sure you're giving the best impressions of your business to help draw in more clients and hopefully make more money.

Google Likes Reviews Online reviews are a heavily rated factor in search engine rankings. Google is in the business of providing answers and high quality answers, at that. This platform helps to provide the best results for the end user and peer reviews are important to searchers, so that's what Google uses as a factor to help provide relevant information to searchers.

Impactful Marketing Material Positive reviews are a great way to promote your business. It can help showcase the experience others have had with your bus…

Refine your Marketing Message with These 3 Steps

Marketing messages influence how others perceive your business -- how current customers, prospects, and even your competition views your business. That's a lot of people who are drawing conclusions about your business based off of your marketing messages. It's important to put thought behind the marketing messages you're putting out because you're leaving impressions with every message sent. Learn how you can better refine your marketing message with these three easy tips to implement today.

1. Simplify & Stand Out There's a lot of messages out there. Everywhere you look, there's marketing messages trying to get your attention. Ensure your message is simple and easy to understand. A confusing message may just add to the marketing noise and go unnoticed or be written off at a first glance. You have to find out how to grab the attention of your ideal audience and hold that attention until you can share your full message.

2. Showcase Business It's important …

Be Intentional With Your Online Business Presence in 2020👊

Getting the most bang for your buck out of your marketing budget is a top priority for all business owners. Online marketing is a highly effective way to do just that! Instead of throwing around money hoping something with your marketing sticks...find out what works and focus on those methods.

Highly Effective Website A website is the center of your online universe and one of the only platforms that your business actually owns. Our custom designed website can help shine the spotlight your business deserves and be a space to show off your venture. We have over 20 years of experience in the website design realm of online marketing and we're really good at creating visually stunning websites that tend to rank well and help your business stand out online!

Robust Social Media Campaign There are a ton of users on social media and there's a great deal of business and personal posts competing to be in newsfeeds and be seen. We've been helping clients grow their social media platform…

Stay Top of Mind in Social Media Marketing in 2020

A consistent message can keep your business name and information in front of potential customers. A highly effective way to do that is through social media. On average, people spend 142 minutes on social media each day (that's over 2 hours every day). Clearly people are on social media and if you want to reach people, it's an impactful way to do so. If you want to stay top of mind (and we're pretty sure every business owner does), trust your social media marketing for your small business to the professionals! Our MSW Interactive Designs team has provided some helpful tips for ways you can stay top of mind in the social media world. Check it out:

Consistency is Key
Making regular social media posts is key to staying top of mind. The more often your message is seen by a potential customer, the better. The future customer may not be in need of your product or service today, but they are more likely to recall a business they see on social media when the time for your product or…

The #Hashtag Takeover: Best Practices for Growing a Brand with Hashtags

Hashtags are becoming more and more common. A mere ten years ago, this symbol was known as a pound sign. Our internet marketing company in mid-Missouri has 20 years of experience and we've seen the transformation of hashtags over the past years. Traditionally, hashtags were introduced on Twitter to help connect posts by indexing keywords for easy search results. This week, hashtags are taking over our blog as MSW Interactive Designs dives deeper into the benefits of using hashtags across your social media and best practices for using them.

The History of Hashtags: The first hashtag was used in 2007 and has since evolved and changed the way we communicate on social media. Hashtags began helping to connect ideas surrounding specific topics. People from all over the world can connect and share ideas and thoughts via a hashtag. World-wide movements have been sparked and gone viral, all connected by this powerful symbol.

Benefits of Using Hashtags:Extend your brand's reach.Build busi…

Keys to Help Businesses Get Found Online

There are over 200 factors that go into website rankings on Google. Among those many factors, some are more heavily weighted than others. As an experienced internet marketing company in mid-Missouri, we help our clients get found online through a number of effective strategies. Learn how MSW Interactive Designs can make it easier for your potential clients to find your business on the web!

Get Strategic About Social Social media is a huge marketing arena and it can be tough to navigate this space on your own. There are many different platforms with different demographics and it can be tough to know which platforms your business should be on. Think about your potential client and where they spend time -- make sure your on the platforms with those demographics. Being on the right platforms is not impactful if you're not making regular posts. Having these social signals surrounding your business has been proven to be beneficial for helping online searchers find businesses.

Have an SSL …

5 Commonly Overlooked Website Features That May Be Costing Money

As a web design agency, we counsel clients to ensure they include these important features, but it amazes us how many business websites out there simply don’t have them. Leaving these five things off your website can cost you money.

1. PROMINENT CALL TO ACTION When someone lands on your website, what action do you want them to take? Most websites don’t make it clear. When it’s not clear, most visitors don’t do anything.

2. LEAD CAPTURE MECHANISM / LIST BUILDER Most websites include a contact page that MAY have a form, but this is not an effective way to maximize the leads captured from your website. Your lead mechanism should be on your home page and should incentivize the site visitor to provide basic information in exchange for something of value. A recent study rated an email address at $10. This means the perceived value of what you are providing in exchange for the email address must be worth $10 or more to maximize your chances of capturing the lead.  Once you have the email, you …