Why Instagram is an Important Social Media Platform for Business

Instagram is the fastest growing social media platform and it's a fantastic place for businesses to share content. When used correctly, this platform is a highly effective way to reach customers. There are many perks of posting to Instagram and our social media marketing business in mid-Missouri is here to showcase why your business should be on this platform.

Great Potential for Reach Instagram has 112.5 million users in the United States. The potential for reach is huge! Ensure your message is being seen on this platform for the best chance of exposure for your business.

Showcase Creative Side Get creative with your posts on Instagram. This is your chance to show a more personal side to your business. Consumers like to do business with people and your business can showcase your personal aspects with your content.

Attract a New Demographic Instagram has a wide range of users but for the most part, it's a younger demographic. Reaching this age range is impactful for many business…

The Ultimate Guide to Video Marketing on Facebook

Videos have taken over Facebook. You may have noticed Facebook newsfeeds are infiltrated with video and there's a reason for that. Facebook knows that the majority of users enjoy watching videos more than looking at a stagnant image or a post with no image at all. This type of marketing strategy can help your business get more views for your content. Check out a few ways you can use Facebook to market video content.

Uploading a Native Video Posting a video by uploading a file is one of the most impactful ways to share video content. This method allows the video to auto-play for viewers scrolling through their newsfeed. This can quickly grab the attention of your viewers and draw them in to see your message.

Going Live Live is one of the more popular video content sharing methods. When someone goes "Live", they are live streaming from their camera view. This is a great way for your followers to see your authenticity. There is no editing or uploading required; simply tap Liv…

Top Strategies to Get More People to Sign Up For Your E-NewsletteršŸ“§

An email newsletter is a highly effective, and oftentimes underused marketing platform many businesses have available. If you collect email addresses of clients and potential customers, you should be sending out email newsletters. Regular newsletters can keep your business top of mind, remind current customers of other products/services you have available, and showcase what your business is up to. According to Marketing Sherpa, 61% of customers say they like to receive promotional emails on a weekly basis. If you're looking for effective ways to grow your email marketing list (and you should be), check out our tips below!

Make it Easy Consumers aren't going to take too much time filling something out and the second it gets complicated, they will hit the exit button. Whether you're collecting emails at an expo or on an online form, it's important that it is user friendly in order to get more subscribers to complete the subscription process.

Offer Something in Return Peopl…

What Our Rock Stars Have Been Up To While Working From HomešŸ˜Ž

Our MSW Interactive Designs rock stars have been working from home for about seven weeks now. We thought it would be fun to see what everyone is up to (besides working hard on website design, social media engagement, and other internet marketing services)! We asked our team some questions about working from home. Check it out:
Rebbecah Sansom: What do you like most about working from home?
I'm saving a ton of money on gas, daycare and generally not going to the gas stations/grocery stores every day!
I also LOVE being able to spend more quality time with Wesley.

What is the most challenging part about working from home?
While being home more with Wesley has been an absolute blessing, it's also been a major challenge. Wesley doesn't quite understand that mom is working and just wants me to play with him all day. Some days are better than others, and he does a great job at entertaining himself for short periods of time so I can get some work done. Other days, I've got to wor…

TIPS FROM THE PROS: Ways to Effectively Market During Uncertain Times

We are certainly experiencing uncertainty! No one knows when things will be back to "normal" (is normal a thing in the business world?). It can be tempting to halt your marketing efforts but we're here to show you why you shouldn't. We understand times are tough and we don't know how long this will last but stopping your marketing messages all together may actually make things worse for your business. Our internet marketing company in mid-Missouri is here to help guide you through ways to better market your business during difficult times but most importantly, don't stop marketing altogether!

Be Present Communication is key, especially in a world of uncertainty. Having your messages present can easily keep your business top of mind.

Evaluate Your Message Ensure your message is in good taste. Would your typical customer think the content you're sharing is appropriate? That answer depends on your consumer, but keep your customer in mind when creating content,…

SOCIAL MEDIA USAGE SKYROCKETS: Are You Keeping Your Business Relevant?

The number of people using social media during the COVID-19 crisis is through the roof. That's not really a big surprise as more and more people are spending time at home. Our internet marketing firm in mid-Missouri knows social media is a fantastic place to stay connected to your friends and loved ones, as well as businesses you care about. With more active users than previous months, now is the time to focus in on your business's social media marketing strategy. Check out a few stats about the increase of users and how your business can stay top of mind through social media!

Social Media Stats During COVID-19 Crisis:
Facebook had 5,700,000 more active users in March 2020 versus February 2020, in the United States.People are spending 20% more time on apps during the crisis.Of participant interviewed in early March, 43.1% said they would use Instagram more, if confined to their homes. YouTube and Facebook were also top platforms users expected to frequent more. In 2019, the aver…

Facebook Changes Aimed to Help Small Businesses During This Time

Many small businesses are facing challenges in this unprecedented time. Facebook has stepped up and is offering a few ways to better support small businesses during this time. Social media marketing is an effective way to get your message to your target audience. It's important to keep up with your social marketing as this is a way many customers are consuming information these days. Ensure your message has a good chance of being in their newsfeeds over the next few months. Consumers are eager to learn more about businesses and silence is NOT the way to accomplish that! Learn about the changes Facebook has recently made to make communication and the financial struggle a little easier for many small businesses:

Ability to Sell Gift Cards On Facebook Facebook now provides a place for businesses to set up digital gift cards. People can purchase gift cards for themselves or for others to use at a future date. The income stream from the purchase of gift cards can help many small busines…