How SMART are Your Leads?

We spend a lot of time talking about how to get people to your website and into your doors. But what happens then? How do you turn that first-time visitor into a lifelong customer? If you don’t have a proven strategy to capture those leads and follow up, then you could be missing out on building loyalty to your business and earning repeat customers.

Capture Website Visitors You may already have a lead generation form on your website for potential customers to contact you. While that is an important convenience for the customer, not everyone who visits your website is going to fill out a form and reach out on their own. In fact, it is roughly only 2% of website visitors that take the time to fill out a form.

What if, instead of requiring website visitors to reach out to you, you had a way to reach out to them? That is where Smart Visitor ID comes in. This technology tracks who is visiting your website and sends you information about them that gives you the power to follow up. Smart Visi…

5 Reasons to Focus on Your Google My Business Listing

When someone conducts an online search for a business, they are likely going to check out the Google My Business listing. It's important that all of the information is complete and accurate on your Google My Business listing. Our online marketing company in mid-Missouri sees every day how important Google My Business listings are for our clients. If you don't have a Google My Business listing (or you don't remember the last time it was updated), check out why it's such an important platform to remain active on.

1) It's a Google Product (need we say more?) Google is known to weigh it's own platforms a little more heavily in search rankings. The company has also stated that Google My Business listings have an impact on SEO, especially local SEO. If you own a business with a physical location, a Google My Business listing is a MUST!

2) Helps Customers Find Info Google is all about providing answers to questions. Many online searches are conducted to find out informa…

Popular Reasons for a Website Redesign

You have a website and when it was first designed, you loved it (hopefully)! A couple years have passed, and now your website isn't exactly what you have envisioned for your business. It may be time for a website redesign. The world of website design, like anything in the digital world, is ever-changing. You may not even be aware of some of the exciting functionalities that are available on the market today. Our website design company in mid-Missouri is here to help! We've included some of the reasons your site may need to be redesigned, below:

It looks outdated. The look and feel of your website may seem stagnant or even outdated. If you have those thoughts while looking at your site, it's a clear sign it's time to consider a redesign. Getting a fresh look can help those who are visiting your website have a better experience on your site.

It is hard to navigate.  Users expect websites to be easy to navigate. If you believe potential customers are getting lost or frustra…

Why Instagram is an Important Social Media Platform for Business

Instagram is the fastest growing social media platform and it's a fantastic place for businesses to share content. When used correctly, this platform is a highly effective way to reach customers. There are many perks of posting to Instagram and our social media marketing business in mid-Missouri is here to showcase why your business should be on this platform.

Great Potential for Reach Instagram has 112.5 million users in the United States. The potential for reach is huge! Ensure your message is being seen on this platform for the best chance of exposure for your business.

Showcase Creative Side Get creative with your posts on Instagram. This is your chance to show a more personal side to your business. Consumers like to do business with people and your business can showcase your personal aspects with your content.

Attract a New Demographic Instagram has a wide range of users but for the most part, it's a younger demographic. Reaching this age range is impactful for many business…

The Ultimate Guide to Video Marketing on Facebook

Videos have taken over Facebook. You may have noticed Facebook newsfeeds are infiltrated with video and there's a reason for that. Facebook knows that the majority of users enjoy watching videos more than looking at a stagnant image or a post with no image at all. This type of marketing strategy can help your business get more views for your content. Check out a few ways you can use Facebook to market video content.

Uploading a Native Video Posting a video by uploading a file is one of the most impactful ways to share video content. This method allows the video to auto-play for viewers scrolling through their newsfeed. This can quickly grab the attention of your viewers and draw them in to see your message.

Going Live Live is one of the more popular video content sharing methods. When someone goes "Live", they are live streaming from their camera view. This is a great way for your followers to see your authenticity. There is no editing or uploading required; simply tap Liv…

Top Strategies to Get More People to Sign Up For Your E-NewsletteršŸ“§

An email newsletter is a highly effective, and oftentimes underused marketing platform many businesses have available. If you collect email addresses of clients and potential customers, you should be sending out email newsletters. Regular newsletters can keep your business top of mind, remind current customers of other products/services you have available, and showcase what your business is up to. According to Marketing Sherpa, 61% of customers say they like to receive promotional emails on a weekly basis. If you're looking for effective ways to grow your email marketing list (and you should be), check out our tips below!

Make it Easy Consumers aren't going to take too much time filling something out and the second it gets complicated, they will hit the exit button. Whether you're collecting emails at an expo or on an online form, it's important that it is user friendly in order to get more subscribers to complete the subscription process.

Offer Something in Return Peopl…

What Our Rock Stars Have Been Up To While Working From HomešŸ˜Ž

Our MSW Interactive Designs rock stars have been working from home for about seven weeks now. We thought it would be fun to see what everyone is up to (besides working hard on website design, social media engagement, and other internet marketing services)! We asked our team some questions about working from home. Check it out:
Rebbecah Sansom: What do you like most about working from home?
I'm saving a ton of money on gas, daycare and generally not going to the gas stations/grocery stores every day!
I also LOVE being able to spend more quality time with Wesley.

What is the most challenging part about working from home?
While being home more with Wesley has been an absolute blessing, it's also been a major challenge. Wesley doesn't quite understand that mom is working and just wants me to play with him all day. Some days are better than others, and he does a great job at entertaining himself for short periods of time so I can get some work done. Other days, I've got to wor…