Put the Web to Work

Step #11 – Start a Blog Over  the past ten months we identified steps one through ten in the process of building an effective web presence:   1) Define your ideal client; 2) Identify specific goals; 3) Create a call to action; 4) Give customers what they expect; 5) Be a better communicator; 6) Get found; 7) Improve Your Link Popularity;  8) Setup and optimize your free Google Places listing;  9) Make it easy to share; and 10) Be analytical. The eleventh step is:  Start a blog and write … often. If you’ve ever attended a Jeffrey Gitomer seminar, you know he talks about the path to wealth (and dominating your competition) is writing.  Gitomer says write daily and offer something of value to your customers.  Good advice. It should be no surprise that one of the keys to dominating your competition online is writing, as well.  A blog (short for “web-log”) is a great way to start. When I present workshops about growing your web presence...

Blogs are effective and powerful tools for increasing not only your sales, but your search engine rankings, as well! An October 2008 study from BuzzLogic and JupiterResearch shows that 27% of Internet users read blogs, and one in five are influenced by them when considering a purchase. That's almost 1/3 of all Internet users who read blogs, and 20% of those readers are influenced by what they read. Imagine the number of prospective clients for your business who make up this group. It's astounding! Given this information, it's important to put some thought into your posts ... and not just the content. Consider your blog title and blog tags, too! Quick & Easy Blog Recommendations Blog Title : Your blog title should not just be compelling, but it should also contain the primary keyword phrase that you want to see the blog post indexed for. Put some thought into writing a great keyword rich title. It's the headline for your readers to capture their interest, and it...