Put the Web to Work

Play it Safe So You're Not Sorry Copyright laws were set with the goal of protecting the "original works of authorship." So, what exactly does this mean? Let's skip the legal mumbo jumbo and just say this: if you didn't write it yourself, take the photo or video yourself, or purchase a license from the creator to use it in your business marketing, you are at risk of a copyright infringement claim. This includes text/copy used on your website and social media, images, video, music tracks, and any other media you might use in your business marketing.  The Top Copyright Mistakes Business Owners Make These are the things we see businesses doing everyday that make us cringe. 1. Searching in Google and "grabbing" an image they like. 2. Creating Facebook marketing videos and using celebrity TV clips. 3. Creating a  marketing piece that mimics a logo or tagline from a major brand. 4. Posting quote graphics or memes they didn't create ...

You know that in order to build a successful online presence, you have to have great content and compelling images. But did you know that the source of your content and images also has a significant impact on your overall success? What Are The Components Of A GREAT Social Media Campaign? You want your social media presence to be great, and rightly so. A top-notch social media presence is a great way to increase website traffic, generate leads, boost online sales, and enhance your overall presence and reputation. What propels a social media campaign from good to GREAT? A great campaign masterfully combines the following ingredients: Compelling and high-quality written content  Interesting and intriguing images Informative and engaging videos Pleasing and entertaining music  These Ingredients Can't Come From Just Anywhere. Unfortunately, the ingredients of a great social media campaign can also be the source of serious problems. Right-clicking and savin...