Put the Web to Work

The first step in setting up a Facebook business page is to choose which type of business page you'll need.  Facebook offers a wide range of business page types and each one is setup a little differently. Choosing the category that best suits your business will result in a greater chance of success for your Social Media Marketing campaign.  Check out each of the 6 types of Facebook page types below to decide which one is best for your business! Local Business or Place  If you have a physical storefront and you want people to come visit you at your location, you should select "Local Business or Place" as your page type. This is probably the most common page type. From there, you will be able to choose which category best matches your business. If none of the categories work for you, you can simply choose "Local Business." Now you can start entering in your business information.  With the "Local Business or Place" page type, you will have extra o...

Social media marketing is one of our specialties here at MSW Interactive Designs. When we say social media, people immediately think of Facebook and maybe even Twitter. However, LinkedIn is also another powerful social marketing tool for your business.  Below are some tips for using LinkedIn to grow your business. 1. Complete your profiles.  Take the time to fill out not only your company profile, but also your personal one completely.  This builds credibility for both you and your business.   MSW Interactive Designs offers social media set-up and customization as a service if you need help in this area. 2. Use compelling images. Your cover photo is the first thing visitors to your page see.  You want this photo to represent your brand well.  You also want to have a great profile photo such as your logo or something else that helps brand you. Great photos will help you establish your credibility. 3. Add relevant keywords. Just like wi...

Twitter is one of the largest growing social media platforms and especially if you are wanting to reach a younger demographic, you need to be on it!  Many of you already know this and have already created an account, started tweeting, but with no one is hearing you.  Don't give up yet, here are 9 tips to gaining more twitter followers for your business! 1. Leverage other Social Media Profiles If you are on Twitter, chances are you have a presence on other social media profiles as well.  Be sure to let those followers know that you are on Twitter.  Talking about being on Twitter in your Blog and putting a link to your Twitter profile in your email signature block are great ways to cross promote your social media channels. 2. Engage with Your Current Followers If someone retweets your content or replys to your tweet, be sure to reply back and thank them for their interaction.  Show your current followers you care and they'll be more likely to interact w...