5 Commonly Overlooked Website Features That May Be Costing Money
As a web design agency , we counsel clients to ensure they include these important features, but it amazes us how many business websites out there simply don’t have them. Leaving these five things off your website can cost you money. 1. PROMINENT CALL TO ACTION When someone lands on your website, what action do you want them to take? Most websites don’t make it clear. When it’s not clear, most visitors don’t do anything. 2. LEAD CAPTURE MECHANISM / LIST BUILDER Most websites include a contact page that MAY have a form, but this is not an effective way to maximize the leads captured from your website. Your lead mechanism should be on your home page and should incentivize the site visitor to provide basic information in exchange for something of value. A recent study rated an email address at $10. This means the perceived value of what you are providing in exchange for the email address must be worth $10 or more to maximize your chances of capturing the lead. Once you have...