"Hey Siri, Find My Local Business"
If you have an iPhone you are probably very familiar with "Siri", your "intelligent personal assistant." As a consumer, you may be asking her where the best local Mexican restaurant is, where the local plumber can be found, or what is happening in your area this weekend. As a business owner, you are probably paying close attention to where your business is ranking in Google for your desktop or mobile searches, but are you also paying attention to how Siri (or a comparable digital assistant) is treating YOUR business? So what is Siri? Siri is a built-in "intelligent digital assistant" that enables users of Apple iPhone 4S (and later), as well as newer iPad and iPod Touch devices, to speak natural language voice commands in order to operate the mobile device and its apps. A study conducted by Pew Research Center shows that 68% of American adults now have access to a smartphone, and among teens, 73% now own a smart phone . So where do you stand ...