Put the Web to Work

The World just celebrated Social Media Day this past week, and it got us thinking. The social media world is just over a decade old, and many businesses are still not using this valuable marketing tool. With all the noise out there on social media today, you may be wondering, what’s the point? How can I stand out from the clutter in timelines and feeds to get noticed? Is it worth it to be active on social media? If you are not on social media, check out these seven really good reasons why you and your business SHOULD be active on multiple social media platforms. 1. Stay Top of Mind You can’t be Top of Mind if your potential customer can’t see your message. Having your business be top of mind may not lead to a sale today, but you are laying the groundwork for your potential customer to remember you when they DO need your service or product.  Having a social message that offers relevant, valuable, and interesting information will solidify you firmly as the best choice in your c...

Though one of the most important ways to help businesses rise to the top, search engine optimization is arguably one of the most misunderstood marketing strategies. Outdated (and sometimes just plain wrong) messages abound. In their search for the right tactics and strategies, business owners, marketers, and web designers must wade through the abundant misinformation - a challenging task to say the least. But never fear! Today, our internet marketing company at the Lake of the Ozarks is here to dispel some common myths about search engine optimization.  5 Myths About Search Engine Optimization Myth #1:  SEO Only Matters When Building The Site It is  true that it's critical to consider SEO when first building a site, but getting a site to rank well organically requires ongoing effort as well. SEO requirements and search engine algorithms change regularly, so it is important to be prepared to adjust or redesign your website when necessary. Continued small change...

Google uses approximately 200 different factors to determine where a website should rank. A discussion of all 200 factors would be incredibly long and complex, so our website design company in central Missouri is taking a closer look at five specific factors that can influence search engine rankings. Keep reading to learn more about these five factors and how we can help you optimize your site to rank well organically according to these factors. 1. Content In the past, Google relied heavily on keywords to determine where a site should rank. However, people began abusing this by "stuffing" random keywords into their website to get it to rank for practically any search term - including ones that weren't necessarily relevant to their industry. In response, Google changed their ranking strategy to be strongly influenced by the content on the pages of the website. This is why it is so important to have strong copy (interspersed with key search terms) on the pages of you...

Remember "Mobilegeddon?" Back in April of 2015, Google announced that mobile-friendly sites would be given priority in search results. They stated that if all other factors were equal, a site that was mobile-friendly would rank higher than a site that was not mobile-friendly. Fast forward to October of 2016, and Google is taking their prioritization of mobile-friendly sites another step forward. Keep reading to learn more about the newest algorithm update and how it may impact your website's search engine rankings from our internet marketing experts . A Quick Overview Of Mobile Searches Before the use of smartphones became so widespread, almost every single online search was performed on a desktop (or laptop) computer. As smartphones became more popular, this balance began to shift. According to SearchEngineLand , approximately 60% all of today's searches are performed on a mobile device. (That number is significantly higher for certain industries, including ...