Put the Web to Work

Trust Is A Critical Component In Building Your Brand As a business owner, it's important that your customers and prospects trust you (and your expertise in your industry). It's key to building long-term relationships with clients, as well as referrals. Building trust does not happen overnight, though. It takes time and commitment.  To build trust and credibility over time, it's important to be consistent with your messaging and to provide ongoing value. Note, we said "value" and not "value added". An example of offering value can be a simple as newsletters like this one, that are sent to your customers and other people who subscribe. Our newsletter campaigns are designed to offer free marketing and business advice for small business owners, with no strings attached. Value, not value added. Read on for a few more strategies you might consider to help build trust (over time) with your business or brand. Be these four things, and you'll b...

Text message marketing (or SMS) is a powerful tactic that can be utilized to effectively marketing many different types of businesses. What makes it so powerful is its open rate of over 94% open rate, compared to standard email open rates of 5-15%. Businesses that have seen success with text message marketing include (but are not limited to), retail shops, realtors, restaurants and bars, salons, and auto dealerships and repair centers. Here we offer just a few creative ways that certain business sectors can put SMS text message marketing to work for their business! RETAIL STORES There's a reason brands like Dollar General, RedBox, Toys R Us, Bed Bath & Beyond, Old Navy (and many others) are using SMS text messaging as a marketing medium ... because it works! They alert customers about promotions and sales, as well send mobile coupons to virtualize special offers and deals. Try subscribing to a few brands to glean ideas off what's working from them and try i...

The Data Speaks For Itself. Texting has been around for decades, but has only recently begun to be leveraged for its marketing possibilities. Though it was traditionally used exclusively as a way for people to communicate with friends, family, employees, and coworkers, businesses have recently discovered that it holds immense marketing potential. Keep reading to learn more about how text messaging marketing may benefit your business. Text Message Marketing Stats Text messaging is quick, easy, and convenient, which makes it one of the most strongly preferred methods of communication for both business and personal use. In order to help you understand the power and influence that text message marketing offers, we've compiled a few eye-opening statistics. The data speaks for itself. Millennials (adults ages 18-34) prefer texting with businesses over other forms of communication, such as email or phone. (OpenMarket) 97% of adults use the texting app on their smartphone...