7 Reasons Your Business Should Have an E-Newsletter

Email newsletters, also known as e-newsletters, are a great way for your business to keep in touch with your customers and new prospects, thus encouraging a steady stream of leads. With the increase in popularity of social media as a way to market your brand online, many businesses forget about the power of email marketing. However, according to Marketing Sherpa, 72% of consumers say that email is their favored conduit of communication with companies they do business with and 61% say they like to receive promotional emails weekly. If you're still trying to decide if email marketing is right for your business, consider these 7 reasons why you should have an e-newsletter:

1. Build Strong Customer Relationships. 

In this day and age, building strong relationships with your customers is crucial. Competition is increasing and companies that embrace relationship building are far more likely to generate customer loyalty and gain repeat business. According to ExactTarget.com, 70% of people say they always open emails from their favorite companies. Keep in mind that it is far cheaper to target your existing customers than it is to generate new leads.

2. Keep Your Brand Top of Mind.

Interesting, insightful content reflects positively on your brand. Having an e-newsletter is a great way to get an edge up on your competitors. With a new, branded email sitting in your customers' inboxes each week, you can ensure that people don't forget about you. When the time comes that the customer is ready to buy, who are they going to turn to? You of course!

3. Present Yourself as an Expert in Your Field.

A quality e-newsletter consists of information your customers see as valuable. Case studies or "how to" information goes great with an email marketing campaign. By providing useful information to your customers, they view you as knowledgeable and turn to you for advice. Again, when it comes time to buy, they are going to choose a company that they can trust and depend on, one that has shown them they know what they are doing.

4. Increase Traffic to Your Website.

While driving people to your website organically is great, if you really want to see results you're going to have to work at it. Your email newsletter can play an important role in driving traffic to your website. According to Salesforce, 82% of consumers open emails from companies. If you want those customers to visit your website, you need to invite, encourage and incentivize them to do so.

5. Boost Your Social Media Efforts.

According to Salesforce, emails that include social sharing buttons have a 158% higher click-through rate. You can start a conversation with the customer right there in their inbox, where engagement is more focused. Then it can expand to social media, where you can get more reach and generate more interaction. With the increase in the use of social media for businesses, integrating social channels into all other aspects of your marketing is crucial.

6. Drive Sales.

An e-newsletter is a great way to make frequent, low-pressure contact with prospective customers. Hubspot research shows, companies using email to nurture leads generate 50% more sales-ready leads. Nurtured leads, on average, produce a 20% increase in sales opportunities compared to non-nurtured leads. According to ConvinceandConvert.com, 44% of email recipients made at least one purchase last year based on a promotional email.

7. More Cost Effective Than Print.

E-newsletters are one of the highest leverage and lowest cost methods of staying in front of your customers on a regular basis. It provides a direct line of communication for conversion to sales. According to the Direct Marketing Association, email marketing yields an average of 4,300% return on investment for businesses in the United States.

Email marketing is a powerful vehicle for delivering messages to your target audience and MSW Interactive Designs is now offering e-newsletter services at the Lake of the Ozarks! If you don't have the time or expertise to create an effective email marketing campaign, let us do it for you. We'll create a personalized e-newsletter solution just for you. Give us a call at 573-552-8403 to learn more!

~ Erin Burdette, Social Media Coordinator


MSW Interactive Designs ~ We Put the Web to Work for You! 

Phone: 877-211-5492


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