Enhancing Your Pinterest Marketing Strategy ~ 9 TipsWednesday, October 12, 2016
With over 72.5 million users, Pinterest is a goldmine for businesses looking to reach more customers. By maintaining an active business account, you can promote your products and services to users all around the States (and even internationally). When used correctly, Pinterest can be an incredibly effective marketing element in your social media tool belt. This week, your friends at MSW Interactive Designs, LLC are here to help you up your Pinterest game.
How Pinterest Works
Before we examine which strategies can help you improve your Pinterest presence, it's important to make sure you understand how Pinterest works. Essentially, Pinterest is an online bulletin board. Users can create multiple boards and pin content that they find interesting, funny, or valuable to their boards. Every time a user pins something to a board, it shows up in their followers' feeds.
It is an ideal platform for sharing content, as content on Pinterest tends to stay in feeds for about a month after it is initially pinned. This is in stark contrast to platforms like Facebook and Twitter, where posts (without an advertising budget) typically disappear from news feeds after a couple of days.
Top-Notch Visuals Are Key
Pinterest is incredibly visual. Pins consist of photographs and other images that then link out to different websites with expanded content. If the graphic is not eye-catching or interesting, users are unlikely to click on the links. With this in mind, it's easy to see why strong visuals are a key component of a Pinterest marketing campaign. You could have the best products and services in the world, but if your Pinterest graphic is boring, users will probably never know.
Who Is On Pinterest?
Pinterest consists of a primarily female demographic, with women accounting for 71% of its 72.5 million user base (source: comScore). However, more and more men are creating accounts and building boards. According to Sprout Social, the number of men using Pinterest doubled in 2014. Pinterest is trying to continue growing their male user base by customizing pinners' search results based on their gender.
What Content Is Shared On Pinterest?
Literally any type of content can be shared on Pinterest, but content that lends itself to strong visuals tend to get the best results. Pinterest has identified several broad categories that seem to be extremely popular. Examples of popular content include travel, weddings, fashion, education, beauty, fitness, home decor, animals, parenting, etc. However, with a little creativity, you can make eye-catching visuals for almost any industry.
Pinterest Marketing Tips
As with any marketing tool, there are certain strategies you can use to improve your results when you market on Pinterest. Here are a few suggestions to boost your professional presence on Pinterest.
- Customize your pin descriptions to include keywords, your business name, and a link to your website.
- Overlay text on your graphics to communicate the title of your article or the key point of of your concept.
- Pin videos in addition to images.
- Include a link to your Pinterest profile on your website (and vice versa).
- Embed "pin it" buttons onto your website's product pages so people can share your products for future reference, even when they aren't directly on Pinterest.
- Showcase multiple products/concepts on a single graphic by building a collage.
- Make your images stand out by making them extra tall. Pinterest automatically scales all graphics to be the same width, but you can choose how long your want your image to be.
- Offer rich, engaging content that your users find helpful and interesting. How-to's, step-by-step tutorials, and helpful hints are great examples.
- Pin frequently and consistently, but don't blow up your followers' feeds at any one time. Publishing 5-10 new pins 3 or 4 days a week seems to be a good balance.
~ Post by Bailey Puppel, Internet Marketing Specialist