3 Reasons Why You NEED a Facebook Ad BudgetMonday, October 26, 2015
If you're using social media for your business, then you've already recognized the power of social media marketing. However, with social media always changing, marketers have to stay on top of their game and find new ways to get their messages heard. You've probably noticed a recent decline in the number of people that are actually seeing your business page posts. A Facebook ad budget can give you that extra boost you need to help your business thrive. Here are 3 reasons you should invest in a Facebook ad budget for your business.
One of the easiest Facebook metrics to measure is the fans or followers. While it may not be the best indicator of success, it's definitely exciting to see that number of fans increase, especially when you hit that 1,000 mark! By running a page ad, you are able to dramatically increase your page likes in a short amount of time. Plus, the more fans you have, the more people you can reach organically. The great thing about it is that you don't have to spend an arm and leg to run a page ad. Just a few dollars a month can get you where you want to be.
2. To Increase Reach.
Unfortunately, having a ton of fans or followers doesn't guarantee you that all those people are going to actually see your posts. With the increase in users and content over the past couple years, Facebook has to select what posts it thinks people want to see. With more and more businesses fighting for those news feed spots, Facebook has realized that they can make a couple bucks by charging businesses for their posts to be seen. Therefore, Facebook changed it's algorithm. Before, approximately 14-16% of your followers might see your posts. While that might seem like a low number already, Facebook has made it to where now only about 5-7% see your posts organically. How can you overcome this? Setup a Facebook ad budget; even if you just throw $1 at a post you can increase your reach from 20 people to like 150 people! The more money you are willing to spend, the more people your posts are going to reach and the better visibility your brand or business will get.
Reach isn't everything and just because your post reaches 200 people doesn't mean that those people are going to interact with your post. One thing every business should strive for on Facebook is engagement. You want people to be talking about your business and get excited about your business. Plus, the more people that interact with your brand or business, the more people are going to see it organically. If someone likes, comments or shares one of your business posts, there is a possibility that many of their friends are going to see that. If people have a positive experience interacting with your brand on Facebook, they're more likely to want to experience your brand or business in person!
At MSW Interactive Designs, we have embraced these changes with Facebook and now require a Facebook ad budget for all new social media clients. It is extremely important to the success of our clients. The sweet spot we have found is about $50 per month, but you can spend more or less depending on your individual business needs and budget. For more information about our social media marketing services at the Lake of the Ozarks, give us a call at 573-552-8403. Let us put the web to work for you!
~ Erin Burdette, Social Media Manager