6 Things No One Told You About Social Media Marketing

Social media marketing and search engine optimization have something in common: though they are two of the most important modern marketing tools, they are both largely misunderstood. Recently, we explored some of the common myths about search engine optimization. This week, we're here to look specifically at some of the lesser-known aspects of social media marketing.

6 Things No One Told You About Social Media Marketing

1. It's Okay To Be Different.
In fact, it's essential. While there are general social media strategies that have proven to be effective, it's important to think outside the box. Look for ways to set your company (and your social media channels) apart from the rest. With so many companies jockeying for viewers' attention, you'll want to do everything you can to help your company stand out.

2. Social Media Isn't For Selling.
Wait, what? Isn't selling more products and services (and growing my business) the main reason I'm on social media? Yes, it is. However, pushing sell message after sell message will likely earn you the opposite results. Consumers don't want to be sold to. They want to engage with your company and build a trusting relationship. Once this strong foundation has been established, they will be more likely to come to you when they are ready to buy.

3. It Takes Time.
Social media isn't like traditional forms of advertising, where you can invest a few hours designing your ad and then sit back and let it do its thing. In order to be successful, social media requires an ongoing investment of time and energy. This is why many business consider hiring an agency to manage social media on their behalf; most entrepreneurs are so busy keeping their companies running that they simply are not able to invest the time required.

4. Your "Social Media Department" Can't Survive On Its Own.
While it may be wise to appoint one or two specific individuals to manage your social media, it is very unwise to isolate your "social media department." In order to be truly successful in their roles, your social media gurus need to know about everything that happens in your business - birthdays, work anniversaries, new products/services, customer reviews, new design concepts, etc. 

5. Your Social Media Campaign Should Include Your Whole Business Community.
Yes, it's often advantageous to have one or two individuals "manning the ship" of your social media campaign. However, it's called social media for a reason - the best campaigns get everyone in a company's community involved. Ask everyone on our staff to engage with and share your posts. Ask your clients to follow your social media channels and leave reviews on your page. If you build an active, engaged community, your social media campaign will thrive.

6. You Have To Be Human.
Yes, strong writing skills are an essential component of a successful social media campaign. Yes, it's important to study your analytics so you can learn what works and what doesn't. However, it is even more important that you show the human side of your business so you can build a trusting relationship with your customers. While there are technical aspects that need attention, nothing can trump the power of simply being "human." 

Need Help? MSW Is Here For You!

When used effectively, social media can be an incredibly powerful marketing strategy. However, it requires an ongoing investment of time, energy, and strategizing in order to be effective.

If you would like help managing your social media campaign, consider reading out to MSW Interactive Designs. Our experienced social media coordinators have been managing social media for client companies for several years. If you would like to learn more about the advantages of hiring an agency to manage you social media, check out our website at www.MSWInteractiveDesigns.com. You can also call our firm directly: (573) 552-8403.

~ Post by Bailey Puppel, Internet Marketing Specialist

Phone: (573) 552-8403



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