Showing posts from 2016

Get Mobile For 2017

The world is going mobile. Is your business keeping up?

Much of today's workforce (and consumer base) spends less time at traditional desks and more time working from home, working while traveling by cars and airplanes, and possibly even working a few hours while taking family vacations or simple trips to the park. Just as they are able to keep up with their jobs from these varied locations, they expect to be able to surf the web and browse social media in their spare moments. Will they find your business while they're there?

Mobile Stats

Before we delve into the how you can build a mobile presence for your business, we want to illustrate exactly how important this presence is. Consider the following statistics from SmartInsights:
80% of internet searches are performed from a smartphone.97% of Millennials use mobile devices.20% of Millennials don't use desktop devices at all.48% of consumers begin their mobile research in a search engine.ExpressPigeon also found that over half…

5 Factors That Can Influence Your Website Rankings

Google uses approximately 200 different factors to determine where a website should rank. A discussion of all 200 factors would be incredibly long and complex, so our website design company in central Missouri is taking a closer look at five specific factors that can influence search engine rankings. Keep reading to learn more about these five factors and how we can help you optimize your site to rank well organically according to these factors.

1. Content
In the past, Google relied heavily on keywords to determine where a site should rank. However, people began abusing this by "stuffing" random keywords into their website to get it to rank for practically any search term - including ones that weren't necessarily relevant to their industry. In response, Google changed their ranking strategy to be strongly influenced by the content on the pages of the website. This is why it is so important to have strong copy (interspersed with key search terms) on the pages of your websit…

GET TO KNOW US - Meet Keith Lucas

It's time to get to know your internet marketing team a little bit better!

MSW Interactive Designs is in the middle of a blog series designed to help you, our valued client, get to know our team of internet marketing professionals a little bit better. We pride ourselves on building strong relationships with every one of our clients, and we believe that being transparent with each other and our clients is a big part of maintaining those relationships. This week, we are excited to continue our series by introducing one of our Web Designers and WordPress Expert, Mr. Keith Lucas.

Q:  What brought you to the Lake of the Ozarks?
A:  My wife, Erin, graduated high school here and her parents still live here. We would come to visit frequently and each time it got harder to go back to Wentzville. We decided after our first child that we wanted our kids to be Camdenton Lakers, so Erin applied for a transfer with Walgreens to the Lake.

Q:  How did you get started in the internet marketing field?

6 Social Media Marketing Mistakes (And How To Avoid Them)

Whether your company is brand new or well-established, maintaining a successful social media marketing campaign is an essential way to reach today's customer base. As with most things, there are certain strategies that lend themselves to developing a strong social media presence - and certain pitfalls that should be avoided. This week, our internet marketing professionals at the Lake of the Ozarksare here to explore some mistakes that can lead to unsuccessful social media campaigns. Don't fall victim to these common errors!

1. Focusing Exclusively On Selling Your Products And Services
Do you know someone who only talks about himself? At a certain point (and it usually doesn't take very long), listening to him drone on and on about his own personal accomplishments will become less than interesting to say the least. The same logic applies to companies on social media. Rather than constantly publishing "salesy" posts, mix up your message by including tips, advice, beh…

7 Advantages Of Social Media Marketing

Think Big Businesses Are The Only Ones Who Need To Bother With A Social Media Campaign? Think Again.

Social media is a crucial piece of the marketing puzzle for any business. Whether you have one employee or one hundred, one hundred clients or one thousand, maintaining an active social media presence offers multiple benefits that can take your company's performance to the next level. Our professional social media marketers are here to help you identify several reasons why it's important to build and establish a solid social media presence for your company.

Social Media Enables You To...

1. Offer superior customer service.
Social media is often the first place people go to comment about the quality of service they have received. If you aren't on social media, you will have no way of knowing what people are saying about you. Maintaining a presence on social media allows you to learn what people are saying and, if necessary, respond in a public manner.

2. Target very specific cust…


Remember "Mobilegeddon?" Back in April of 2015, Google announced that mobile-friendly sites would be given priority in search results. They stated that if all other factors were equal, a site that was mobile-friendly would rank higher than a site that was not mobile-friendly. Fast forward to October of 2016, and Google is taking their prioritization of mobile-friendly sites another step forward. Keep reading to learn more about the newest algorithm update and how it may impact your website's search engine rankings from our internet marketing experts.

A Quick Overview Of Mobile Searches

Before the use of smartphones became so widespread, almost every single online search was performed on a desktop (or laptop) computer. As smartphones became more popular, this balance began to shift. According to SearchEngineLand, approximately 60% all of today's searches are performed on a mobile device. (That number is significantly higher for certain industries, including food and be…

GET TO KNOW US - Meet Mike Waggett

It's time to get to know your internet marketing team a little bit better!

If you're like us, you don't want to do business with inapproachable companies. You want to do business with real people. That's what we are here at MSW Interactive Designs - a group of real people who are dedicated to helping our customers achieve optimum results with their internet marketing campaigns. In order to make ourselves more accessible to our clients, we are currently producing a series of blogs designed to help you get to know our team better. We kicked it off last month by doing a Q&A with our Owner and Web Designer, Sandy Waggett. This month, we're continuing the series by introducing Co-Owner & Business Development Guy, Mike Waggett.

Q:  What brought you to the Lake of the Ozarks? 
A:  We moved to the Lake of the Ozarks 9 years ago to be closer to Sandy’s Mom (Jane) and Dad (Larry). I had served 24 years in the United State Air Force and retired from a Command assignment …

Using Infographics To Expand & Promote Your Online Presence

We've said it before and we'll say it again: internet marketing is an incredibly visual field. In order for your content to be shareable, it has to include professional, eye-catching graphics and top-notch visuals. Simply filling your blog, newsletter, or Facebook page with a bunch of pictures won't do you any good, however; you need to share actual content in order to establish yourself as the expert in your industry. This is where infographics come into play. Keep reading to learn more about infographics and how you can use them to enhance your company's online presence.

What Is An Infographic?

As its name suggests, an infographic is graphic used to deliver information. Successful infographics portray interesting, relevant information in a way that is easy to navigate, easy to digest, and easy to share. In particular, infographics are helpful tools you can use to enhance your social media presence as well as your website and e-newsletter campaign:

Social Media PostsWrit…

7 Strategies For Building An Effective E-Newsletter

Email newsletters are an incredibly powerful marketing tool. They allow you to communicate directly with your customers so that you can highlight new products or services, advertise special promotions, and deliver special announcements. By including links to your website and social media platforms, they also help you drive traffic to these sites and increase your connections.

Of course, it goes without saying that in order to enjoy these benefits, you have to conduct an effective e-newsletter campaign. Today, our internet marketing company at the Lake of the Ozarks is here to help you build a top-notch e-newsletter with these seven tips.

1. Offer Quality Information
Why do consumers read newsletters? To get quality information that is interesting and useful to them. If your newsletter does not contain relevant information, you will likely lose readership. Coupon codes, special offers, infographics, helpful tips, how-tos, interesting facts, recipes, and testimonials are examples of qualit…