Using Infographics To Expand & Promote Your Online PresenceWednesday, November 09, 2016
We've said it before and we'll say it again: internet marketing is an incredibly visual field. In order for your content to be shareable, it has to include professional, eye-catching graphics and top-notch visuals. Simply filling your blog, newsletter, or Facebook page with a bunch of pictures won't do you any good, however; you need to share actual content in order to establish yourself as the expert in your industry. This is where infographics come into play. Keep reading to learn more about infographics and how you can use them to enhance your company's online presence.
What Is An Infographic?
As its name suggests, an infographic is graphic used to deliver information. Successful infographics portray interesting, relevant information in a way that is easy to navigate, easy to digest, and easy to share. In particular, infographics are helpful tools you can use to enhance your social media presence as well as your website and e-newsletter campaign:
- Social Media Posts
- Writing long-winded posts filled important information won't get you very far if you forget to include an interesting graphic. When scrolling through news feeds, most people's eyes glaze over the text-based content and jump straight to the pictures (and videos) in their feeds. By arranging your information in an infographic and publishing that instead of a text-only post, your followers' eyes will naturally land on your content.
- Websites, Newsletters, & Blogs
- Even when looking at things that are supposed to be more text-based, such as websites, newsletters and blogs, readers have a tendency to skim past text in favor of images. It is a subconscious impulse, one that they cannot control (or, as is often the case, even realize is happening). You can use infographics on your website or in your newsletter to draw readers in. If they like the content your infographic provides, they may be more likely to sit down and read the actual text.
Although grabbing attention and enticing readership are valuable benefits, the advantages of infographics extend even further. When used correctly, they can also be effective ways to educate your customers, add value to your content, drive traffic to your website, and increase your sales.
How Can I Use Infographics?
The uses and applications of infographics are practically limitless. Here are a few popular examples:
- Promote Content - If you have a white paper or other document you are trying to get readers to download, you can use an infographic to display the first few points in your document. Encourage them to download your document for the rest of the information.
- Offer How-To's & Quick Tips - This type of quick, helpful information gets more shares than almost any other type of content. Infographics are a great way to lay out this information in a manner that is easy to digest and exciting to share.
- Display Stats & Figures - Reading a bulleted list of stats and figures is okay, but working your way through an infographic to find all of the relevant information is great. You can use this type of infographic as a stand-alone post, or you can use it to accentuate content in a blog or e-newsletter.
- Repurpose Evergreen Content - "Evergreen content" is content that (like evergreens) is attractive and interesting all year long. If you have an old blog with evergreen content, you can use your main points to build an infographic. In this fashion, you can turn your out-dated blog post into an interesting, relevant graphic.
How Can I Make Infographics?
Unless you are a confident graphic designer, the idea of building infographics may seem a little intimidating. Fortunately, there are several free online tools you can use to create stylish, professional infographics, even if you don't have any prior design experience. Here are a few of our favorites:
~ Post by Bailey Puppel, Internet Marketing Specialist