SOCIAL MEDIA USAGE SKYROCKETS: Are You Keeping Your Business Relevant?

The number of people using social media during the COVID-19 crisis is through the roof. That's not really a big surprise as more and more people are spending time at home. Our internet marketing firm in mid-Missouri knows social media is a fantastic place to stay connected to your friends and loved ones, as well as businesses you care about. With more active users than previous months, now is the time to focus in on your business's social media marketing strategy. Check out a few stats about the increase of users and how your business can stay top of mind through social media!

Social Media Stats During COVID-19 Crisis:

  • Facebook had 5,700,000 more active users in March 2020 versus February 2020, in the United States.
  • People are spending 20% more time on apps during the crisis.
  • Of participant interviewed in early March, 43.1% said they would use Instagram more, if confined to their homes. YouTube and Facebook were also top platforms users expected to frequent more. 
  • In 2019, the average time adults spent about 144 minutes a day on social media. On March 24th, Facebook announced that the usage increased by more than 50% since the COVID-19 crisis began! 

Ways to Amplify Your Message During Crisis:

There are more active users on social media across the country and across the world right now. We've provided a few tips for social media marketing to help your business stay top of mind for your potential customers during this time:

  • Keep posting across your social media channels.
  • Share important updates about your business.
  • Continue boosting your messages, when appropriate, to reach your target audience. 
  • Remind followers of any changes you've made (they may not have seen the first update you made).
  • Consistency is key -- try to post as frequently as you did before. 
  • Be thoughtful about your messages.
  • Use this time to improve your social media marketing message. 

Keep posting social media messages for your business. This is one of the most effective ways to stay top of mind, especially now that social media usage is climbing. Even if your business isn't open right now due to seasonality or having to temporarily close your doors due to the COVID-19 pandemic, keep posting to your social media accounts! This is one of the few ways to keep your business in front of your potential customers.

Phone: 877-211-5492


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