Features Every Effective Website Should Have

By MSW - March 13, 2020

It can be intimidating to decide what should be featured on a website. Our experienced website designers in mid-Missouri hear this a lot from our clients. A website should be a source where consumers can find a solution to their problem. If you're struggling with what to put on your website or are simply wanting to ensure your website is as updated as possible, it's a good idea to check that your site contains the following features. Take a look:

Eye-catching Graphics

If your site doesn't grab your viewer's attention within seconds, they may move on. It's important that the visual aspect of your website conveys the right message to your potential customers. The graphics should be professional, eye-catching, and do a great job of explaining what your business does. The graphics you choose may be even more important than you realized!

Clear Call to Action

What do you want website visitors to do? If the action you want potential customers to take isn't clear, they may not know what to do or how to contact your business to learn more. Do you want consumers to download a guide? To email your business? To call your team? Ensure you have easy to understand communication about what consumers should do. If they guess how they should contact you, they may be wrong or leave your site altogether.

Content About Business

Content is one of the most important aspects of your website from both a consumer and an SEO standpoint. Consumers visit your website because they want to learn more about your business. The content on your site should be able to easily convey the purpose of your business to potential consumers. Another factor that makes content vital is that Google has bots that crawl websites and "read" the content to decide what relevant search result the site should appear for. Your website content has a direct impact on your search results.

Showcase the Solution

People who visit your website have a problem and they are hoping your website has the solution. Make sure it does. A highly effective website showcases the problem that your business helps solve to make it obvious to consumers that your business can help with their issue. This type of communication via the website can help potential consumers feel more at ease as they struggle with whatever problem it is that you can help solve.

Key Search Terms

As mentioned above, Google indexes websites to determine which search results would be relevant for the website to appear. Key terms are a huge part of that algorithm. If your website doesn't have on-page SEO terms that you hope you would appear for in a search, you may be missing out on impactful organic web traffic.

Now that you know what your website should include, you can get busy creating content to meet these goals. If you don't have a website (and every business should) or you're wanting to have your site redesigned to freshen things up, our website design company at the Lake of the Ozarks is here for you! Contact the rock star MSW Interactive Designs team today to learn how we can help you better showcase your business online through a visually stunning, highly effective website.

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