Keys to Help Businesses Get Found Online
There are over 200 factors that go into website rankings on Google. Among those many factors, some are more heavily weighted than others. As an experienced internet marketing company in mid-Missouri, we help our clients get found online through a number of effective strategies. Learn how MSW Interactive Designs can make it easier for your potential clients to find your business on the web!
Get Strategic About SocialSocial media is a huge marketing arena and it can be tough to navigate this space on your own. There are many different platforms with different demographics and it can be tough to know which platforms your business should be on. Think about your potential client and where they spend time -- make sure your on the platforms with those demographics. Being on the right platforms is not impactful if you're not making regular posts. Having these social signals surrounding your business has been proven to be beneficial for helping online searchers find businesses.
Have an SSL Certificate InstalledAn SSL or Secure Sockets Layer is an added layer of protection to help your business appear as secure in the eyes of your website visitors. Google has stated that having this certificate displayed on a website will be a factor in rankings, as well.
Ensure Website is Mobile-FriendlyThe majority of searches are conducted on a phone. In fact, about 60% of Google searches are done on a mobile device. If your website does not appear well on a mobile device it likely won't show up as a search result on a phone. Google is all about the end user's experience and having to pinch and squeeze to read information on a website is not friendly for the user. Google has taken it a step further by stating that it is taking this factor into consideration when ranking websites. If your site isn't easy to read on a phone, it may not show up for a search result at all, especially on a mobile device.
Think Local SEO on WebsiteLocation is a big factor in search engine optimization. If your business services a specific area, region, or city, that information should be included prominently on your website. The more your location appears in the text of your website, the better. Google has bots that crawl the internet and "read" websites to decide if they are relevant for certain searches. The more clear your locality, the more accurate of a search result your website will appear in the eyes of Google.
Claim a Google My Business ListingA Google My Business page showcases business information for Google searchers. If you haven't done so already, you should claim your business listing that way you have complete control over the information that is published. Once you have possession of your listing, ensure your business information is 100% accurate and 100% complete. Google My Business rolled out a new feature in 2019 that allows businesses to make posts to their Google My Business listing. This is highly encouraged to send more social signals and interactions. Being active on a Google owned platform is especially beneficial for rankings!
Let's put the web to work for you!We work hard to help our clients be more easily found online. Our team uses products that makes sense for each of our clients and their goals for online presence. Give our internet marketing company at the Lake of the Ozarks a call to learn how we can help your business get found online.