Don’t Forget About Your Online Presence When Selling Your Business

Friday, June 07, 2019

When you decide to sell your business, it’s easy to forget about the online presence you have built. The online presence you’ve worked so hard to build and maintain is a huge asset for your venture. This type of asset can help increase the value of your business and make it more attractive for prospective buyers. Don’t overlook the added value your online presence can offer.

Website

Your website is the center of your online universe and likely a great asset for your business. If you choose to include your website with the sale of the business, you will want to iron out the details of the transaction ahead of time. If the individual purchasing the business is keeping the website hosted in the same place, the billing information will need to be updated. If the buyer chooses to change hosting companies, you will want to get your website host involved in the transaction.

Email

Your email accounts associated with your business is also important. If customers or clients reach out via email, the buyer will likely want access to this information. Also, any existing emails with customer information may be helpful for the new owner to conduct business as usual.

Domain

Your website domain is likely how people find and learn about your business. This can be an important asset for a new owner to have access to. Just like your website, if you plan to sell your domain along with your business, you’ll want to have a plan in place to transfer ownership of your domain to the buyer.

Social Media

Your social media is hopefully a huge part of your business marketing strategy. These social media accounts can have many established fans/followers and can be a great asset when it comes to selling your business. When you decide to sell, you’ll need to make the decision as to what will happen to your social media accounts. If you plan to include the accounts along with the sale of the business, ensure a smooth transfer to the new owner by having the details spelled out ahead of time.


When selling your business, it’s important to know the value of your online assets and consider including them in the sale of the business. This can not only increase the overall value of your business, but it’s typically something the new owners would like access to since it is likely tied to the business marketing strategy. If you’re thinking about selling your business that has an online presence, ensure you know what to do with the online elements you own and check in with the buyers to see if they want that ownership in the sale. Getting the details lined out ahead of time can help ease the business ownership transfer.

If you aren't planning on selling right away, but are looking for ways to increase your business value for when you do sell, consider improving your online presence. A highly effective website design and a robust social media marketing strategy can help add value to your business and drive more customers through your physical or virtual doors.




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