7 Statistics that Prove Social Media Marketing is Effective for Businesses

Most small businesses have a rigid budget and it's important that your marketing dollars are being used as effectively as possible. Finding the sweet spot for your marketing mix can be challenging and you may feel like your message is getting lost in the noise. When done right, social media marketing is an effective strategy to gain exposure and build brand awareness for your business. We'll say it again -- online marketing is effective! Source: HubSpot 1) 76 % of adults use Facebook daily. It's important to find out where your consumer spends their time in order to most effectively reach them with your message. The majority of adults are on Facebook on a daily basis. This is a great place for your business to reach your customers. 2) Content marketing gets three times more leads than paid search advertising. People are interested in content. Organically providing information about your business and/or product can help your message reach more potential customers...