10 Internet Marketing Stats You NEED to Know

Running a business is challenging. 
There's never enough time or marketing dollars to do everything you want (or need) to do. You competitors are growing in numbers and it can feel like your message gets lost in the noise. Trust us, we know the feeling!

Here's the deal ... the numbers don't lie.
When you know what your prospects & customers are doing online and how they are doing it, it empowers you to make informed decisions about where to best spend your valuable time and limited marketing dollars.

10 Internet Marketing Stats Every Business NEEDS to Know

Source: HubSpot

1. 81% of shoppers conduct online research before making large purchases.

What does this mean to your business?
How are your testimonials and reviews? Not just in rating, but in quantity? Consumers trust reviews and the data shows they READ reviews before making purchases. Lack of reviews on social channels, review channels, and Google reviews, could be costing you more business than you know.

2. 78% of local-mobile searches result in offline purchases.

What does this mean to your business?
People are searching on mobile devices. Is your website mobile-friendly? That means fast loading, click-to-call, and a map to your location if you are brick and mortar. How about your hours?

3. 72% of adult internet users use Facebook.

What does this mean to your business?
You better have an active business Facebook presence that's constantly in GROWTH mode. As Jeffery Gitmer would say, "Online is forever." By investing in social growth, you are investing in the FUTURE of your business.

4. 74% of people say they use Facebook for professional services.

What does this mean for your business?
See above ... only read it in bold this time.

5. 86% of consumers would like to receive promotional e-mails from companies they do business with at least monthly, and 15% would like to get them daily.

What does this mean for your business?
Are you sending out regular, professionally branded emails to stay in touch with and in front of your existing customers to keep them coming back? Clearly, they want you to.

6. 51.9% of marketing professionals worldwide name video as the type of content with the best ROI.

What does this mean for your business?
Stop being afraid of it. Video is simple these days. If you have a smartphone, you carry a video camera around with you 24/7. Install an easy video editing app, take some video and use it on your website and social media. You'll be instantly ahead of most of your competitors.

7. 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

What does this mean to your business?
Today, SEO is not just about a great website - it's about great content on AND OFF your website. It's about the type of content people LIKE, share, and engage with. See #3, #5, and #6 above.  If you are doing these things well, your organic presence will improve.

 8. More Google searches take place on mobile devices than on computers in 10 countries including the U.S. and Japan.

What does this mean to your business?
People are searching mobile and they are often searching by voice. How are your rankings when you do a voice search? Having a mobile-friendly website and correct/robust directory listings online will help you be found easier using mobile voice search.

9. The first position on Google search results on mobile has a 31.35% clickthrough rate.

What does this mean for your business?
Mobile matters. A mobile-friendly website, plus correct/robust directory listings help move you up organically on mobile.

 10. 76% of people use their Facebook feed to find interesting content.

What does this mean to your business?
Be on Facebook (and other social channels), yes ... but most importantly, be interesting and offer valuable messages and content first.

The important takeaways from the numbers are these:
Mobile matters. Social matters. Correct directory listings matter. eNewsletter marketing matters. Rankings matter. Interesting content matters. Reviews matter. 

Do a quick analysis of where your business is in each area. It can be overwhelming but tackle one at a time if you need to.

Let us know if we can help!



Phone: 877-211-5492


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