5 Internet Marketing Basics Every Business Owner Should KnowTuesday, April 04, 2017
As the owner of your own business, ensuring your company's success is one of your top priorities. Your business is your livelihood - when it thrives, you thrive (and when it doesn't ... well, you get the picture).
In today's fast-paced digital, mobile world, almost all modern consumers begin their search for products and services online. Consequently, developing and maintaining a strong online presence for your business is a key component of its success. Today, our internet marketing company is here to share with you some basic - but crucial - information about marketing your business online.
1. You Need A Stellar Website.
If you want your business to succeed in today's world, having a website is no longer optional. Your website is the online face of your company - people expect to be able to access your site 24/7 so they can learn about your products/services, company history, location, hours of operation, and contact information. In many cases, visiting your website will be the first interaction new clients have with your company. Whether good or bad, you can be confident that it will form a powerful first impression. Don't risk losing out on business because your website is not up to par!
2. SEO Is Not A "One And Done" Operation.
Building an attractive, easy-to-navigate website is only half the equation. You also have to also be confident that your website possesses the right attributes to meet the modern SEO requirements. Long after your site's initial construction process, however, search engine optimization will continue to be an ongoing process. Google's algorithm changes frequently. In order to give your site its best chance of ranking well, you need to stay up-to-date on the latest algorithm requirements and be prepared to modify your site as needed. As an added bonus, updating your site demonstrates to Google that your business is active and relevant, which may further improve your website rankings.
3. Your Business Needs To Be On Social Media.
According to Statista, 81% of the United States population currently has at least one social media profile. This number has been climbing steadily over the last several years (it's a 5% increase since last year alone). With the vast majority of consumers on social media, it is easy to see why your business should be there, too. Maintaining an active presence on social media allows you to connect with both new and existing customers, helping to foster important relationships and build valuable credibility. Simply building an online profile is not enough, however; once your profile is complete, it is critical that you publish posts and engage with your customers regularly. View our earlier blog post to learn which social media platforms may be most advantageous for your business.
4. Email Marketing Is Not Dead.
With the increasing prevalence and social media and the push towards modern, newer forms of online marketing (text message marketing, for example), many people assume that email marketing is a thing of the past. However, we're here to assure you that while the latest forms of digital advertising are also important, they have not replaced email. According to MarketingSherpa, 72% of consumers say that email is their favored conduit of communication with companies they do business with, and 61% say they like to receive promotional emails weekly. Email marketing campaigns are a powerful way to foster and rekindle connections with both existing and past customers.
5. An Internet Marketing Professional Can Be A Valuable Resource.
As a business owner, you are required to wear multiple hats. In addition to the knowledge and expertise you possess in your chosen field, you have to be able to manage, operate, and market your company. Hiring a professional to assist you with the internet marketing aspect of your business can be hugely valuable. As the internet rapidly evolves, so do the different strategies required to successfully market your company online. A dedicated internet marketing specialist will stay abreast of the latest changes and help you ensure that your company's efforts align with the latest methods.
MSW Interactive Designs, LLC has been providing website design and other online marketing services since 1999. If you are looking for an affordable internet marketing company you can trust, we hope you'll consider reaching out to our team of experienced internet marketing professionals. We'll put the web to work for you!
~ Post by Bailey Puppel, Internet Marketing Specialist