How To Cultivate Loyal Facebook Fans: 5 Steps

The success of a business Facebook page is not simply a representation of how many fans it has or how many people its posts reach. These numbers are important, but the true success of a business page lies in the strength of the community it cultivates.

As a business owner, building a network of loyal customers should be the ultimate goal of your social media campaign. This strong foundation will provide the framework for your company's overall success.

With more than one billion users, Facebook is by far the most popular social media platform in the world. Maintaining an active presence on multiple social media channels is a great way to expand your reach and improve your search engine rankings, but when it comes to building an online community for your small business, Facebook will most likely be your primary breadwinner. Today, our Lake of the Ozarks social media marketing company is here to explore how you can build a strong community with your company's Facebook page.

How To Cultivate Loyal Facebook Fans

1. Put Yourself Out There
Building relationships is a two-way street. In order for your fans to feel comfortable putting themselves out there so you can get to know them, you have to start the conversation by showing your own personality first. Sharing pictures of your events, promotions, community involvement, and behind-the-scenes activities such as office team-building programs or birthdays is an important first step. 

2. Encourage Involvement
There's no real science to it. Simply asking your fans to engage with your content is a great way to build a community. Ask them to share their opinions, ask questions, provide feedback, and publish their personal pictures and videos on your wall. Encourage this type of involvement by offering intermittent promotions and contests where a winner will get a discount off their next purchase or other incentive.

3. Respond To Engagement
This is a crucial step. The best way to encourage people to engage with your page is to respond to their efforts. Respond to their comments, posts, private messages, and reviews in a timely manner so that they know that you saw their feedback, questions, or other comments. We recommend that you turn on your notifications so that you get an alert every time someone interacts with your page. 

4. Use Your Insights
Facebook insights are a powerful - but often under-utilized - tool for marketers. Facebook insights can be used to glean all kinds of valuable information about your fans, such as their gender and age breakdowns, the time of day they are online, how many people engage with each post, where your fans live, how many people each post reached, and more. You can then use this information to hone your posting strategy and to target specific demographics for specific promotions.

5. Go Live
Facebook Live is Facebook's newest feature. It allows you to stream your video content live so that viewers can watch and engage with you in real time. You can use Live to announce a new product, introduce a new employee, host a Q&A session, demonstrate how to use a certain product, or for any number of other purposes. The sky is the limit!

We Can Help!

It's no secret that successfully managing a Facebook (or any other social media) campaign takes a great deal of time and energy. If you would like help bringing your social media campaign to the next level, consider reaching out to our Lake of the Ozarks internet marketing company. Based out of central Missouri, we have experience managing social media campaigns for clients all across the nation (and out of the country as well). For more information about our social media marketing services, call us at 573-552-8403 or visit our website:

~ Post by Bailey Puppel, Internet Marketing Specialist
Phone: 877-211-5492


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