Do You Need To Be On YouTube? 16 Eye-Opening Statistics

Thursday, March 30, 2017

Do you know what the biggest search engine in the world is?

If you guessed Google, congratulations - you're right! Now, it's time for our second question. Do you know what the second largest search engine is? 


Believe it or not, YouTube has firmly positioned itself as the second biggest search engine in the world. In recognition of its rapidly increasing popularity, Google purchased YouTube in 2006 for $1.65 billion (source: BrandWatch). Because of the huge number of users it attracts on a daily basis, YouTube offers immense potential for both big and small businesses. However, you don't have to take our word for it - these numbers speak for themselves.

16 Eye-Opening YouTube Statistics

  1. YouTube has over one billion users, which accounts for more than 1/3 of all people on the internet. (Source: YouTube)
  2. There are over 180 million YouTube users in the U.S. alone. (Source: DMR)
  3. In a given year, YouTube users watch 46,000 years' worth of content. (Source: DMR)
  4. 6 out of 10 people prefer online video platforms to live TV. (Source: FortuneLords)
  5. YouTube is the third most visited website, after Google and Facebook. (source: BrandWatch)
  6. YouTube reaches more 18-49 year olds than any cable network in the United States. (Source: YouTube)
  7. 81% of Millennials in the United States use YouTube. (Source: DMR)
  8. 58% of Generation X in the United States use YouTube. (Source: DMR)
  9. 43% of Baby Boomers in the U.S. use YouTube. (Source: DMR)
  10. The average mobile YouTube viewing session lasts for more than 40 minutes. (source: BrandWatch)
  11. The number of hours people spend watching YouTube videos is up 60% year-over-year. (Source: FortuneLords)
  12. Men account for 62% of YouTube users, and women account for 38%. (Source: FortuneLords)
  13. Hundreds of millions of hours are watched on YouTube - and billions of views are generated - every single day. (Source: YouTube)
  14. The number of searches for various "how to" videos are increasing by 70% year-over-year. (source: BrandWatch)
  15. More than half of all YouTube views come from mobile devices. (Source: FortuneLords)
  16. Every minute, 300 hours of new content is uploaded to YouTube. (Source: DMR)

The data speaks for itself. YouTube offers immense potential for businesses of all sizes that wish to expand their reach by further connecting with new and existing customers.

Leveraging YouTube For Your Business

Unfortunately, the marketing potential YouTube offers for small businesses remain largely untapped. According to BrandWatch, only 9% of small businesses in the U.S. use YouTube as a part of their marketing campaign. 

Don't be a part of this statistic! Our earlier blog post offers some helpful suggestions for incorporating video into your marketing strategy. Contact our Lake of the Ozarks internet marketing company to learn how you can begin to incorporate YouTube into your social media marketing campaign. 

~ Post by Bailey Puppel, Internet Marketing Specialist




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