Enhance Your Content Marketing Campaign

3 Simple Suggestions To Boost Your Writing Skills

In today's content-driven world, consumers don't want to listen to static sell messages. They want to be educated, informed, and helped. Content marketing enables companies to build strong customer relationships through rich, valuable content. By providing existing and potential customers with helpful information, companies establish credibility and trust with their consumer base. When consumers are ready to make a purchase, they are naturally drawn to the company whose content they have been reading on a regular basis.

Blogging Basics: A Quick Overview

Think of your blog as the hub of your content marketing campaign. It's hard to fit everything there is to say into short social media posts, so blogging provides a valuable opportunity to delve into your topics in detail. It's where the magic happens. It's where consumers go to find the information they need. It's where you can set yourself apart as a true expert in your field by demonstrating your expansive knowledge of your industry.

The best topics to blog about will depend on your industry. More specifically, they will depend on the topics that would be interesting and relevant to your target customer base. 

If you're a real estate agent, good blog topics will likely revolve around tips for people who are preparing to buy or sell homes. If you're an insurance agent, topics could include what to do when you've been in a car accident or the consequences you could face if you are not insured. No matter your industry, let your targeted readers be your guide. Try to consider their perspective - if you were in their shoes, what topics would be interesting to you?

Strong Writing Skills Are Not Optional

In many cases, your blog may be a new customer's first exposure to your business. First impressions can only be made once, so it's important to ensure that your blog showcases your brand in the best possible light. Having good information is important, but presenting it in a professional, well-written manner is essential. 

When it comes to content marketing, strong writers are worth their weight in gold. Unfortunately, today's fast-paced digital world has drawn focus away from mastering proper grammar and basic writing skills. However, there are a few general strategies that can help anyone improve their writing prowess. Here are a few quick tips to help you up your writing game.

1. Read everything you can get your hands on.
The best writers are avid readers. By reading multiple books, blogs, and articles, you can expose yourself to a variety of writing techniques. This exposure will help you learn what techniques you like and dislike. By identifying your favorite techniques, you can learn to incorporate them into your own writing.

2. Write for your reader. 
Written content is nothing without its readers. No matter your industry, you'll want to ensure that your content appeals to your readers. If your target customer is a successful middle-aged professional, you'll want to ensure that your content uses proper grammar and carries a professional tone. If your target customer is in her early twenties, you may want to adapt your tone to sound more conversational. Don't be afraid to throw in a few colloquialisms that will resonate with your target demographic.

3. Edit, proofread, repeat.
The best content is content that has been scrutinized and reworked multiple times. Write your article, then go back through it with a fine-toothed comb to find typos or general sections that could be improved. For best results, try waiting 24 hours before proofreading for the last time. Coming back with fresh eyes will help you identify errors you may have missed the first time.

No matter how basic or advanced your writing skills currently are, incorporating these three tactics into your everyday writing practice should significantly improve your results. 

Don't Be Afraid To Ask For Help!

Producing quality content can be both challenging and time-consuming. If you are having trouble dedicating the time, energy, or resources to building a strong content marketing campaign, consider hiring an experienced content marketing agency to help you.

MSW Interactive Designs, LLC has been helping clients manage their social media campaigns since 2011. If you are interested in learning more about our social media marketing services, visit our website or call our main office at 573-552-8403. We would be more than happy to speak with you!

~ Post by Bailey Puppel, Internet Marketing Specialist

Phone: 877-211-5492



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