Strategies To Make Your eNewsletter Stand Out From The PackTuesday, January 31, 2017
Most consumers are inundated with multiple email marketing campaigns throughout the day. With so many companies vying for newsletter subscriptions, getting people to actually open and read the content you send can be challenging at times. With the right strategy and some careful attention to detail, however, you should be able to increase your open and click-through rates. Our Lake of the Ozarks email marketing experts are here to help with these simple suggestions.
1. Set Clear Expectations (And Meet Them)
When it comes to email marketing, it's essential that you "walk the walk and talk the talk." When you promote your newsletters on your website, set clear expectations for your subscribers. Let them know what they can expect to receive in your newsletters and how often you'll send them. Don't make promises you can't keep - once you set these expectations, it is important that you meet them.
2. Follow The 90/10 Rule
The 90/10 rule is simple. It dictates that email marketing campaigns should, ideally, be 90% educational and 10% promotional. If you become known for pushing direct sales messages in your emails, your open rates (and subscriptions) may drop significantly. If your subscribers know they will get something of value from your emails, on the other hand, they will be more likely to open and read them.
3. Streamline Your Marketing Efforts
Some marketers run into problems by spreading their marketing efforts too thin throughout any given newsletter. They cram multiple promotions into a single newsletter - their upcoming workshop, their newest training booklet, their promotional products, and anything else they can think of. Unfortunately, this strategy overwhelms readers and often proves less than effective. A better option is to choose a single promotion and focus all your calls to action on that promotion. If you decide to advertise your upcoming workshop, for example, save your promotions for your new training booklet for the next mailing.
4. Think Outside The (Subject Line) Box
Don't make the mistake of using the same (or similar) subject lines every time you compose your emails. The goal of your subject line is to entice readers to open your emails and read them. If your subject line is always the same, readers will become bored quickly. They may delete your emails or file them away without reading them, or they may unsubscribe from your campaign altogether.
5. Build Relationships
The best way to increase sales is to foster strong relationships with your customers and clients. Email marketing campaigns serve as a type of two-way communication that is ideal for this specific purpose. We recommend using a real, identifiable "from" address that enables your readers to respond if desired - avoid using emails such as "firstname.lastname@example.org." Also, don't be afraid to showcase your personality as you compose your campaigns. If your business hits a milestone, celebrate and thank your subscribers for their support. If your campaigns have been absent for a while, own up and tell them why. They'll respect you for your honesty.
Contact Us For Help With Your eNewsletter Campaign!
Composing high-quality newsletters takes time and energy - both of which are precious commodities for small business owners. If you're having trouble dedicating the time required to build a successful email marketing campaign, consider hiring MSW Interactive Designs, LLC to assist. We operate under a straight-forward, per-email pricing structure that allows you to have complete control over your costs. For more information about our email marketing services, visit our website: mswinteractivedesigns.com/email-marketing
We look forward to working with you!
~ Post by Bailey Puppel, Internet Marketing Specialist