Strategies To Make Your eNewsletter Stand Out From The Pack
Most consumers are inundated with multiple email marketing campaigns throughout the day. With so many companies vying for newsletter subscriptions, getting people to actually open and read the content you send can be challenging at times. With the right strategy and some careful attention to detail, however, you should be able to increase your open and click-through rates. Our Lake of the Ozarks email marketing experts are here to help with these simple suggestions. 1. Set Clear Expectations (And Meet Them) When it comes to email marketing, it's essential that you "walk the walk and talk the talk." When you promote your newsletters on your website, set clear expectations for your subscribers. Let them know what they can expect to receive in your newsletters and how often you'll send them. Don't make promises you can't keep - once you set these expectations, it is important that you meet them. 2. Follow The 90/10 Rule The 90/10 rule is simple. It d