Showing posts from January, 2017

Strategies To Make Your eNewsletter Stand Out From The Pack

Most consumers are inundated with multiple email marketing campaigns throughout the day. With so many companies vying for newsletter subscriptions, getting people to actually open and read the content you send can be challenging at times. With the right strategy and some careful attention to detail, however, you should be able to increase your open and click-through rates. Our Lake of the Ozarks email marketing experts are here to help with these simple suggestions.

1. Set Clear Expectations (And Meet Them)

When it comes to email marketing, it's essential that you "walk the walk and talk the talk." When you promote your newsletters on your website, set clear expectations for your subscribers. Let them know what they can expect to receive in your newsletters and how often you'll send them. Don't make promises you can't keep - once you set these expectations, it is important that you meet them.

2. Follow The 90/10 Rule

The 90/10 rule is simple. It dictates that ema…

Social Media & Copyright Laws: What Every Business Owner Needs To Know

You know that in order to build a successful online presence, you have to have great content and compelling images. But did you know that the source of your content and images also has a significant impact on your overall success?

What Are The Components Of A GREAT Social Media Campaign?

You want your social media presence to be great, and rightly so. A top-notch social media presence is a great way to increase website traffic, generate leads, boost online sales, and enhance your overall presence and reputation.

What propels a social media campaign from good to GREAT? A great campaign masterfully combines the following ingredients:
Compelling and high-quality written content Interesting and intriguing imagesInformative and engaging videosPleasing and entertaining music 
These Ingredients Can't Come From Just Anywhere.

Unfortunately, the ingredients of a great social media campaign can also be the source of serious problems. Right-clicking and saving images from a Google search or takin…

GET TO KNOW US - Meet Erin Burdette

It's time to get to know your internet marketing team a little bit better!

MSW Interactive Designs, LLC is redefining everything you thought you knew about internet marketing companies. We're accessible, personable, dedicated to our clients' success, and passionate about building a strong, cohesive team. In an effort to help you feel even more confident in your choice to work with our Lake of the Ozarks internet marketing company, we are currently in the middle of a blog series designed to help you get to know our internet marketing professionals better. This week, we're continuing the series by introducing our Social Media Manger, Erin Burdette.

Q:  What brought you to the Lake of the Ozarks? 
A:  I was actually born in Osage Beach, but grew up in the small town of Lincoln, MO, a little over an hour away from the Lake Area. My dad is from this area and in 2008 he bought a vacation rental business here. After graduating high school in 2009, I began working for him during …

Does Text Message Marketing Really Work?

The Data Speaks For Itself.

Texting has been around for decades, but has only recently begun to be leveraged for its marketing possibilities. Though it was traditionally used exclusively as a way for people to communicate with friends, family, employees, and coworkers, businesses have recently discovered that it holds immense marketing potential. Keep reading to learn more about how text messaging marketing may benefit your business.

Text Message Marketing Stats

Text messaging is quick, easy, and convenient, which makes it one of the most strongly preferred methods of communication for both business and personal use. In order to help you understand the power and influence that text message marketing offers, we've compiled a few eye-opening statistics. The data speaks for itself.

Millennials (adults ages 18-34) prefer texting with businesses over other forms of communication, such as email or phone. (OpenMarket)97% of adults use the texting app on their smartphones at least once per da…

So You Want To Sell Your Products Online

4 Considerations For eCommerce Websites

The days of needing a brick and mortar location for your business are behind us. While physical locations still offer certain advantages, an increasing number of businesses are turning to the internet to sell their products. If you've been thinking about building an eCommerce website, our website design company at the Lake of the Ozarks is here to help you get started. We are a proud partner of Shopify, an eCommerce platform that offers multiple benefits for small businesses. Here are a few elements to consider as you prepare to move forward.


If you aren't careful, eCommerce sites can get very expensive very quickly. Budget may not be an issue for big companies, but it can pose a significant challenge for smaller companies or those who are just starting out. If you're still working to get your feet underneath you, Shopify may be an excellent choice. They offer a tiered pricing structure that ensures you will only pay for the ser…