How to Make Your Business Stand Out
Let's face it, competition is just part of business. You have to constantly compete for attention and respect, and ultimately for your consumer's dollars. In a sea of seemingly perfect apples, how can you position yourself as the best of the bunch? MSW Interactive Designs is here to help you make your business stand out through memorable marketing!
Think about your last vacation. Why did you pick a certain restaurant or attraction? I recently took my family to Destin, FL, which has a ton of restaurants. One stood above the rest as a really fun, family restaurant. It was no longer a restaurant, it was a can't miss attraction. this restaurant had bold advertising a great website that showed other families having a blast, and we made it a "must do" on our trip.
2. Be Memorable in Your Advertising
Insurance Agency A has the typical ad with a happy family, a list of services and their logo. Agency B has an ad that shows it covers against "Alien Invasion" damage, a list of services and their logo. Which do you think people will remember? When your need for insurance arrives, which brand will be in your mind? This is the reason that jingles still work... I mean who doesn't know the Poly-Lift song?
3. Monitor Your Competition
One of the first marketing books I ever read can be summarized like this... Coca-Cola knows everything Pepsi is doing for marketing. Pepsi knows everything Coke is doing. They constantly take each other's idea and improve upon them. Know what YOUR competition is doing.
4. Hire a Professional Photographer and Videographer
Which makes you want to eat somewhere more? A close-up of an amazing looking burger, or an empty restaurant? You can tell the difference in a restaurant that hired a professional and one that used the chef's iPhone. Your consumers WILL know the difference. P.S. - lighting matters!
5. Connect with Social Media
Plain and simple, your customers are on social media, so you better be there too! Be ready to listen when they talk, and encourage them to connect. Hire a professional to do it if you can't consistently monitor and develop quality content that your followers are interested in.
6. You Only Get One Chance at a First Impression
Your website may be the first and potentially only impression of your business. Think about the new prospective customer that pulls up your website and 3 of your competitors' sites. Does your website do the following:
- Does it reflect how great you are?
- Does it tell your story?
- Is the info up-to-date?
- Does it rank well on Google search so people CAN find you?
MSW Interactive Designs can help! The keys to standing out are being memorable and consistent, while investing in quality, professional marketing. Our internet marketing company at the Lake of the Ozarks can develop a great website and social media presence for your business, so you can be "the apple" that gets picked. Give us a call at 573-552-8403 for more information!
~ Keith Lucas, Web Designer