Internet Marketing Trends for 2016Friday, November 27, 2015
Another year has passed and the team at MSW Interactive Designs has identified some trends you should keep an eye on for your business internet marketing. As we said in our previous blog, your website is no longer enough for you to stay on top and these trends seem to back up our thinking!
1) Mobile will dominate the market and your desktop.
Google is paying much more attention to mobile searches than it ever has. In fact, according to Google, a mobile version of your website is “perfectly acceptable” and an optimized desktop website may not be needed. We still think a great looking, properly optimized desktop website is needed, but you can’t ignore the direction Google is giving us. Get a mobile optimized site for 2016 if you don’t already have one.
2) Facebook is still the King of Social Media.
According to Statista.com, Facebook users will rise to 161 MILLION in 2016 and continue to rise to 172 Million by 2019. That’s a lot of potential customers. Facebook is also at the top when it comes to adding new functionality. They have added “Instant Articles”, an in-post search engine, and videos that now play when scrolling. Facebook has also indicated they are developing a “digital assistant” (think SIRI for Facebook). Your business needs to have a robust Facebook business presence for 2016.
3) Streaming is now the “In-the-moment” experience.
Social media has always had an element of “In-the-moment” all along, but now this is now becoming even more prevalent. Twitter and recently acquired “Periscope” offer an unprecedented opportunity to give real time info to your potential customers. According to Fastcompany.com, Periscope users watch 40 years’ worth of video per day. In April 2015, Twitter shared that Periscope had reached 1 Million users just 10 days after its launch. Want to touch your potential clients every day? Get a Periscope account for 2016 and be “In-the-moment”.
4) The Internet of Things (IoT).
Here’s the definition of IoT from Wikipedia.com - The Internet of Things (IoT) is the network of physical objects or "things" embedded with electronics, software, sensors, and network connectivity, which enables these objects to collect and exchange data. In other words, think of Apple’s Smart Watch. This is a very rudimentary IoT device, but MSW expects to see an explosion of new wearable devices that will allow the internet to track day to day habits. This will expand ways that your business (or your marketer) can engage with your potential clients.
We think 2016 (like 2015) will be an exciting year that offers many new ways to keep your business top of mind to your clients. Our team at MSW researches daily, new ideas that we can use to help you grow your business via internet marketing at the Lake of the Ozarks. If we can talk with you further about these upcoming trends or other marketing ideas, give us a call!
~ Sandy Waggett, Owner