Should My Business Be On Twitter?Friday, August 28, 2015
Many businesses now understand the power of Facebook as a marketing avenue. However, many still question why they would need to be on Twitter or any of the other social media channels for that matter. "I'm on Facebook; isn't that good enough?" We hear that all too often. The answer is no, it's not good enough. While being of Facebook is better than not doing social media at all, the combination of multiple social media channels is important. More and more people are starting to use Twitter, even more so than Facebook in some cases. While the majority of users represent a younger demographic, it's still important for your business to have a presence on Twitter. Here are a few reasons why:
While posting information about your business products and services is the obvious use for Twitter, the social media platform allows you to easily engage your followers. It gives you a channel for listening to and finding out about your customers. People are a little more open about topics on Twitter and you can easily find out what they like or dislike about your company, how they feel about your brand, what suggestions they have for improvement, and what their favorite products are and why. All of this information can be used to make your business more successful.
2. Get Your Message Out Fast.
You can instantly let your followers know what is going on with your business. Just like with Facebook, you can use Twitter to make announcements about new products, a special promotion or an upcoming event that your followers might be interested in. Plus, with the use of hashtags people can search for topics they're interested in. This allows your tweets to be found even faster.
3. Stay On Top of the Industry.
Twitter is one of the easiest ways to hear what other people are saying about pretty much anything. You can easily search for tweets about your industry and see what is being said about a particular topic. This enables you to keep your ears open to what people are saying about not only your company, but also your competitors.
Google specifically says that social media has an effect on your search engine rankings. If your business is actively on social media, you're likely to see your rankings improve. Google is looking for relevant content and the more information you have pointing back to your website, the more likely google will see your website as a relevant one. We've even seen some business social media pages ranking alongside their website for relevant search terms.
5. Everyone Else is Doing It.
Other businesses are jumping on the Twitter band wagon and you don't want to be the last. Now is the time to start utilizing Twitter for your business so your competitors don't get a leg up on you. The basis of growing a business is simple: if you want to grow, you need to reach more people and reaching more people means you need to expand your market. Twitter is a great way to do that and reach a lot of people with very little effort.
6. It's Free Marketing!
Using Twitter itself doesn't cost a thing. Twitter provides yet another way for you to inform and engage both current and potential customers, and every opportunity like that is worth exploring. Even if you choose to pay someone to do it for you, the value you can get from Twitter is worth the money, and it's still cheaper than many other forms of advertising.
Need help with a social media campaign for your business? At MSW Interactive Designs, we offer a social media package where we will write the content and post for you. If you don't have the time to post or feel like you don't know what you're doing when you get on Twitter, we can help! Give us a call today at 573-552-8403 to learn more about our internet marketing services at the Lake of the Ozarks!
~ Erin Burdette, Social Media Coordinator