Are You Focusing on the Right Keywords?Friday, July 10, 2015
Transitioning to Long-Tail Keywords
Natural Language Search
Mainly due to the increase of mobile search, with the ability of speaking your search into your phone, people have changed the way they phrase their searches. For example, in the past people would search for "website designer Lake of the Ozarks" and now they might search for "Who designs websites at Lake of the Ozarks" or "What's the best website design company at Lake of the Ozarks?" This new phrasing is called natural language search. The rise in this type of search has lead to a need for longer keyword phrases. Short, generic keywords still dominate in generating a lot of traffic, but the trend in moving downward.
The concept behind long-tail keywords is quality over quantity. Long-tail keywords are longer, more specific phrases that consumers are more likely to use when they're ready to make a purchase. They've already done their research and they know what they want. These more specific terms will be less competitive and generate a smaller amount of higher-quality leads. Strengthen your SEO efforts by incorporating long-tail keywords into your strategy.
At MSW Interactive Designs, we have a great team that can work with you to improve your SEO. We have a 12-month SEO package and also offer social media marketing services at Lake of the Ozarks, a proven tactic to boost your SEO. Contact us today at 573-552-8403 for more information about how we can put the web to work for you!
~ Erin Burdette, Social Media Coordinator