5 Tips for Creating a Brilliant Blog TitleFriday, July 24, 2015
Sometimes the title of the blog is the hardest thing to come up with. How many times have you had some really great content to share with the world, but you just can't come up with those few little words to sum it all up in one title? Unfortunately, the title can make or break your blog. If you can't draw the reader in with the title, chances are they won't even click on it to read it. Here are 5 tips to help you come up with attention-grabbing headlines:
You don't have to start with the perfect title. You're allowed to revise once, twice or even a few more times. If something magical doesn't come to you right away, don't stress about it! Start writing the blog content and maybe something will come to you.
2. Tell the Truth.
While you may be quite excited about your topic, be sure not to exaggerate things. For example, a blog titled "Why Facebook is the Only Social Media Channel You Need to Use" may grab someone's attention, but while Facebook may be your favorite social media network, it doesn't mean that other people should only use Facebook. The most important rule to abide when creating a title is to respect the reader's experience and avoid clickbait.
3. Spice It Up.
Being accurate doesn't mean you have to be boring. A good title should be actionable, intriguing or emphatic. There are many ways you can spice up your blog title. Try some of these fun techniques:
- Use Alliteration - for example, "Seven Social Solutions for Your Small Business" or "Food, Friends and Fun." This technique can have a subtle, but strong impact on the reader.
- Be Bold - strong phrases such as "things we love" or "why people hate" can be used for emphasis. You can also experiment with different adjectives such as fabulous, amazing or brilliant!
5. Consider SEO
~ Erin Burdette, Social Media Coordinator