What's New for Social Media in 2015?

By MSW -

What Can You Expect For 2015?


There’s no doubt about it: establishing a solid social media presence is a crucial step for a successful business. According to Hubspot (inbound marketing software company), Twitter currently reports 284 million users and Facebook boasts 1.32 billion. Social media for business grew at an explosive rate during 2014, and the growth is expected to continue throughout the coming year. Here is a quick look at some of the social media trends we can expect to see in 2015.

Have Great Visual Content – It Will Help With Interactivity!


In today’s extremely visual world, having visually engaging social media content is absolutely critical. Visual content continues to lead in interactivity with posts, and videos have seen a significant increase in popularity as well. Businesses who are incorporating videos into their marketing campaigns via social networks such as YouTube, Vine, and Instagram are seeing major increases in consumer interaction. Informal videos give businesses the opportunity to showcase their genuineness and originality, and consumers love it…and they are buying their products or services!  We expect video content in 2015 to be even more important.

E-Commerce is Becoming “Social Commerce”


Businesses have used social media to promote their products for several years, but Facebook and Twitter are now pioneering a way to integrate product sales directly into social media campaigns. Both of these social media platforms are currently testing “Buy” call to action buttons that will enable users to purchase products directly from the social media sites. In addition to the obvious potential for increased sales, this holds incredible analytic power by enabling businesses to directly link results to their posts. Businesses should handle this new marketing tool with care, as most people use Facebook for recreational purposes and may resent overly aggressive sales pitches.

Your Whole Company Needs To Be On Board


Companies can make the mistake of delegating all of the social media responsibilities to their marketing departments.  These marketing experts may be the ones writing the blogs and making the posts, but they may not have personal experience with your product. In order to keep your company’s posts relevant and engaging, it is crucial to get the entire company on board with expanding and promoting your company’s social media presence. In the coming year, it will be more important than ever to encourage your employees to contribute post ideas and to like/comment/share your company’s posts. A successful marketing campaign requires everyone to carry their own weight.

MSW Interactive Designs Can help!


Questions? Comments? Hopes, dreams, fears? The team at MSW Interactive Designs can help you build your company’s social media presence. We offer several different social media engagement packages and can help establish you as the expert in your field by writing relevant, in-depth blogs about your industry. Give us a call today at 573-552-8403 for more information!

~ Bailey Campanini Puppel, Social Media Coordinator

MSW Interactive Designs ~ We Put the Web to Work for You! 




www.MSWInteractiveDesigns.com
Phone: 877-211-5492



Location: Lake Ozark, MO 65049, USA

Comments

Post a Comment

Popular posts from this blog

Why Instagram is an Important Social Media Platform for Business

By MSW -
Image
Instagram is the fastest growing social media platform and it's a fantastic place for businesses to share content. When used correctly, this platform is a highly effective way to reach customers. There are many perks of posting to Instagram and our social media marketing business in mid-Missouri is here to showcase why your business should be on this platform. Great Potential for Reach Instagram has 112.5 million users in the United States. The potential for reach is huge! Ensure your message is being seen on this platform for the best chance of exposure for your business. Showcase Creative Side Get creative with your posts on Instagram. This is your chance to show a more personal side to your business. Consumers like to do business with people and your business can showcase your personal aspects with your content. Attract a New Demographic Instagram has a wide range of users but for the most part, it's a younger demographic. Reaching this age range is impactful...
Read more

4 Sources for Finding What's Trending

By MSW -
Image
Finding relevant content that your audience will want to read can be challenging for any marketer.  How do you know what people are interested at this point in time?  How do you get them to read your blogs or engage with your posts? One way is by finding what's trending.  Those of you that use Twitter for your business have probably seen the little box on the lefthand side of your Twitter home page that shows current Trends. These are topics that Twitter users are currently interested in and they change all the time. In addition to Twitter, there are other ways to find trending topics that you can use in your online marketing campaigns .  Check out a few of our favorites below: 1. Buzzfeed   BuzzFeed has the hottest, most social content on the web. They're redefining online advertising with their social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social w...
Read more

Protect Yourself from Falling for Phishing or Spoofing Attempts.

By MSW -
Image
We love to fish at the Lake of the Ozarks, but there is another kind of “phish” you should always avoid. Email is a popular target for cyber criminals to gather information and is often used for “phishing”. This communication method is an easy way to steal sensitive details about people or deposit malware or a virus on your device.  It’s widely used, because most people are generally trusting and/or curious. Our internet marketing company in mid-Missouri gets questions about this kind of activity from our clients. Learn what phishing is and how you can better protect yourself from a potential threat: What is Phishing? The term Phishing is coined after “fishing” and is when a cyber-criminal hangs a digital “lure” and waits for an unsuspecting victim to bite. A phishing email typically has a link for the email user to click, and attachment to open, or prompts an email reply. Once you’ve taken the requested action on a phishing email, the cyber bug is in and likely gathering p...
Read more