Do I REALLY Need a Website?

Friday, October 03, 2014

A few years ago having a website for your business was a new thing, but today having one is crucial! You need to be where your customers are and they are spending a lot of time online.  Whether on their phone or on a desktop, people are searching the web for businesses constantly.  The average person spends over 2 hours per day online!  If that doesn't convince you that you need a business website, here are 4 more reasons:

1. Competition. 


Chances are your competition has a website.  If they're properly marketing that website, this give them a huge advantage over you.  For example, if someone just moved to the area, they might be looking for a local doctor.  When they search for "doctor at the Lake of the Ozarks," your competitions website comes up and you don't have one.  That person is more likely to call that doctor than you.  In today's day and age, the internet is often the first place people go to find what they're looking for.

2. Customer Service. 


Having a website allows you to provide valuable information regarding your business that people can access anytime.  You can provide frequently asked questions for your customers to get instant answers.  A website is also a great place for you to gain feedback from your customers.  Reviews from satisfied customers help build your credibility and many people now look for reviews online before choosing to make a purchase.

3. 24/7 Access to Your Business. 


Many people surf the web in the evening when most businesses are already closed. If you have a website, they can find you and that's almost as good as being open. Much of the information they would get by calling you on the phone, they can find online. Geographic location and time zones are no longer an issue with the 24/7 access a website provides. Many people do research before choosing which company to go with and online is a great place for them to do just that!

4. Affordable Marketing. 


When compared to traditional forms of marketing, a new website at the Lake of the Ozarks is very affordable.  Your reach is higher because you are not limited to a certain distribution area.  If you're online, your website can be accessed from anywhere that there's an internet connection.  Using a website as part of your marketing campaign is a great strategy.  You can even use traditional forms of advertising to guide your customers to your website.

When it comes to creating a website for your business, you want a reputable website design company. Having a website can increase awareness for your business, but you want it to be in a positive way. Your website is a reflection of your business and you want a professional looking site.  At MSW Interactive designs, we do just that!  Check out some of our custom websites in our online portfolio and then give us a call to get started on your website today!

~ Erin Burdette, Social Media Coordinator

Sources:
http://www.huffingtonpost.com/2013/08/01/tv-digital-devices_n_3691196.html
http://www.amyhissom.com/10Reasons.html

MSW Interactive Designs ~ We Put the Web to Work for You! 




www.MSWInteractiveDesigns.com
Phone: 877-211-5492


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