4 Sources for Finding What's Trending

Finding relevant content that your audience will want to read can be challenging for any marketer.  How do you know what people are interested at this point in time?  How do you get them to read your blogs or engage with your posts? One way is by finding what's trending.  Those of you that use Twitter for your business have probably seen the little box on the lefthand side of your Twitter home page that shows current Trends. These are topics that Twitter users are currently interested in and they change all the time. In addition to Twitter, there are other ways to find trending topics that you can use in your online marketing campaigns.  Check out a few of our favorites below:

1. Buzzfeed 

BuzzFeed has the hottest, most social content on the web. They're redefining online advertising with their social, content-driven publishing technology. BuzzFeed provides the most shareable breaking news, original reporting, entertainment and video across the social web.  They feature breaking buzz and the kinds of things you'd want to pass along to your customers and friends.

2. Google Trends

Google Trends allows you to see what's trending now and what the hottest searches of the day are. You can even localize it or do a worldwide search. You can check out different categories and read top stories on the topics.  If you want, you can even subscribe to their email list to stay up to date on all trending topics each day. Google+ also has a "What's Hot" section. 

3. Swayy

Swayy helps you discover the most engaging content to share with your audience on social media based on their interests and engagement. You can choose general topics such as marketing, business, etc. and create a dashboard of trending topics in those categories.  Use these feeds to inspire your next blog or share the content to your page. 

4. Bottlenose

Bottlenose's sonar trend visualization reveals what matters to your business in real-time. It enables you to pinpoint surging trends as they’re happening, without ever needing to know where to look for them. This tool facilitates all of the following: get live insights, target influencers and social media trending topics, monitor conversations, and increase engagement.

If you don't have time to find the topics and create the relevant content your clients are demanding, consider hiring a social media marketing company.  MSW Interactive designs not only specializes in website design, but we're staying on top of technology by engaging the social media world.  Call today to ask about our social media engagement packages and start growing your business through the web! 

~ Erin Burdette, Social Media Coordinator



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