Say Goodbye to Keyword Stuffing
Why are Keyword Meta-Tags No Longer Used?
Several years ago, Google only looked at a website's content to determine their ranking and paid zero attention to "off-page" factors, such as the number of links pointing to the webpage through a strong social media presence. Google relied heavily on keyword meta-tags to determine a site’s content and where it should rank it. Unfortunately, some website developers began to stuff often-irrelevant keywords into their website designs. This meta-tags stuffing became so severely abused that Google decided to disregard them completely.
Are There Any Penalties For Using Keyword Meta-Tags?
In some cases, yes! In Google’s eyes, keyword meta-tags are now often associated with spam. Sites containing viruses or inappropriate content, for example, could include common search words in their keyword meta-tags and lead unsuspecting victims right to their front door. Google started identifying these keywords as a form of spam after people began to abuse them extensively. If Google identifies your site as having spammy code, there are two potential consequences. Your site could be issued an algorithmic penalty (Google's math formula) or Google employee can attach a manual penalty. Both will cause your rankings to drop drastically.
What Should I Do Instead?
Focus on creating great copy for every page of your site, with your desired keywords built in to the content. Instead of focusing on keywords meta-tags, Google now pays more attention to the actual words on your site. Google also looks for the biggest and most up-to-date sites, so consider adding an extra page to your website and update your content frequently. Utilizing social media has also been proven to help search engine rankings, so post frequently on Facebook, Twitter and Google+, Linked In, YouTube and make sure you are writing a Blog.
We Can Help You!
If all this sounds a bit confusing or overwhelming, give us a call! We specialize in building customized websites and establishing a GREAT social media presence for your company. If we can help you. give us a call!
~ Bailey Campanini, Social Media Coordinator